Reporting Data Dictionary
General Terms
Looker
You may hear the term "Looker" referred to by customers and employees of Influitive, and you may see their logo or name within the AdvocateHub Reports tab. Looker is the business intelligence platform which powers the Reports we use in Influitive. The data is stored in Influitive, but processing and presentation is done using Looker's software.
Look / Tile
A look or a tile refers to the specific report widget displayed on a dashboard. When you create a new custom report, you can save this as a Look.
Dashboard
A Dashboard is the tab in which several looks will be displayed on the Reporting page.
Reporting Data Types
Within Reporting, there are 13 Data Explorations to choose from when creating new reports. The Data Dictionary will explain the fields available within each.
| Field Name | Description |
| Acts of Advocacy | |
| Contact ID | The unique identifier for the contact who completed the act of advocacy |
| Channel ID | The unique identifier of the channel in which the act of advocacy occurred if there was one |
| ID | The unique identifier for this act of advocacy record |
| isDiscussions | Whether the act of advocacy came from discussions where two advocacy types can occur: Reply to Discussion Topic and Posted new Discussion Topic |
| isSocial | Whether the act of advocacy was one of 3 social share advocacy types: Shared Content on Twitter, Shared Content on Facebook, Shared Content on LinkedIn |
| Occurred Date | The date when this act of advocacy occurred |
| Platform |
The platform where the act of advocacy occurred: advocatehub, advocateanywhere, discussions, maven (mobile app) |
| Points | The number of points associated with this act of advocacy if any were set. |
| ROI Value | The ROI Value for this record as determined by the Default ROI Values set in your hub settings |
| Source ID | The unique identifier of the source object where this act of advocacy originated. Can be Challenge ID, Discussion Topic ID, Referral ID, or Event ID |
| Source URL | The link to the source object within the hub where the act of advocacy originated |
| Type | The Advocacy Type indicates what type of advocacy was taken as chosen by the administrator within a challenge, or set automatically by the system. |
| Activities Last Week | The count of acts of advocacy that happened last week |
| Activities This Week | The count of acts of advocacy that happened this week |
| Activities Growth | The growth in acts of advocacy from last week to this week expressed as a percentage |
| Count | The count of acts of advocacy as determined by the current filters and fields set in the report |
| Facebook Shares | The count of Facebook Shares where the advocacy type is Shared Content on Facebook |
| Total ROI Value | The Total ROI Value as a sum of all act of advocacy records being filtered on |
| LinkedIn Shares | The count of LinkedIn Shares where the advocacy type is Shared Content on LinkedIn |
| Total Points | The Total Points as a sum of all act of advocacy records being filtered on |
| Total Shares | The count of records where the advocacy type is one of: Shared Content on Twitter, Shared Content on Facebook, Shared Content on LinkedIn |
| Twitter Follows | The count of Twitter follows where the advocacy type is Followed on Twitter |
| Twitter Shares | The count of Twitter Shares where the advocacy type is Shared Content on Twitter |
| Awarded Badges | |
| Badge ID | The unique identifier for the badge that is awarded |
| Contact ID | The unique identifier for the contact that is awarded the badge |
| Created Date | The date the badge was awarded to this contact |
| ID | The unique identifier for this event |
| Updated Date | The date this record was last updated |
| Count | The count of awarded badges as determined by the current filters and fields set in the report |
| Badges | |
| Created Date | The date this badge was created |
| ID | The unique identifier of this badge |
| Level ID | The unique identifier for the level associated with this badge |
| Name | The name of the badge |
| Updated Date | The date the badge was last updated |
| Count | The count of badges as determined by the current filters and fields set in the report |
| Campaigns | |
| Created Date | The date this campaign was created |
| Downloaded Date | The date this campaign was downloaded to your hub |
| ID | The unique identifier for this campaign |
| Name | The name of the campaign |
| Published Date | The date this campaign was published |
| Status | The status of the campaign that can be any of: Downloaded, Published, or Expired |
| Type | The type indicates whether the campaign is Free or Premium |
| Updated Date | The date the campaign was last updated |
| Count | The count of campaigns as determined by the current filters and fields set in the report |
| Challenges | |
| Campaign ID | The unique identifier for the campaign this challenge is associated with, if it was created as part of a campaign |
| Created Date | The date the challenge was creator |
| Creator Name | The name of the corporate user who created this challenge |
| Headline | The headline of the challenge displayed to members |
| ID | The unique identifier for this challenge |
| Name | The name of the challenge used internally for corporate users only |
| Prospect Sfdc ID | The unique SalesForce identifier for the prospect if this challenge was created as a Reference Challenge through the Influitive SalesForce Integration |
| Published Date | The date this challenge was last published or set to be published in the future |
| Published End Date | The date this challenge is or was set to become unpublished as part of a schedule |
| Published Start Date | The date this challenge is or was set to publish as part of a schedule |
| Rank | The rank of the challenge which determines the order it appears to members |
| Status | The status of the challenge that can be any of: Unpublished, Published, Scheduled, Expired, or Archived. |
| Updated Date | The date this challenge was last updated |
| Completed Count | The count of challenge completions for this challenge |
| Count | The count of challenges as determined by the current filters and fields set in the report |
| In Progress Count | The count of challenges currently in-progress |
| Later Count | The count of times a challenge was marked as later |
| Challenge Responses | |
| Created Date | The date this challenge response was created |
| ID | The unique identifier for this challenge response |
| Question | The question posed for this challenge response as set in the Survey, Quiz, or NPS Stages. For Discussion Reply Stages, the Question will simply say "Topic Reply" |
| Response | The response given by the end user to the question |
| Stage Type | The type of stage used to get this response that can be: Questions Stage, Quiz Stage, NPS Stage, or Discussion Reply Stage. |
| Updated Date | The date this response was last updated |
| Count | The count of challenge responses as determined by the current filters and fields set in the report |
| Challenge Types | |
| ID | The unique identifier for this challenge type |
| Name | The name of the challenge type |
| Count | The count of challenge types as determined by the current filters and fields set in the report |
| Channels | |
| Archived | A quick filter for determining if the channel is archived or not |
| Campaign ID | The unique identifier for the campaign this channel is associated with, if it was created as part of a campaign |
| Created Date | The date this channel was created |
| ID | The unique identifier for this channel |
| Is Homepage | Is 'Yes' if the activity was performed outside of a channel. The value is 'No' if the activity was performed inside a channel. |
| Name | The name of the channel |
| Published Date | The date the channel was last published |
| Rank | The rank of the channel which determines the order it appears to members |
| Status | The status of the channel that can be any of: Unpublished, Published, or Archived. |
| Updated Date | The date the channel was last updated |
| Count | The count of channels as determined by the current filters and fields set in the report |
| Clicks | (Clicks are only tracked for links shared via Social Share Stage and Personal Referral Codes) |
| Date Clicked / Shared | Combined date filter used in Social Influence Standard Dashboard. Use when trying to filter on the date the original share happened and on clicks with the same date |
| Created Date | The date the click occurred |
| ID | The unique identifier for this click |
| Link Source ID | The unique identifier for the source generating this link as being either a challenge or referral campaign |
| Link Source Type | The type of link that was shared, either Referral Campaign or Challenge |
| Month | Combined month field used in Social Influence Standard Dashboard. Use when trying to group the date the original share happened and on clicks with the same date |
| Referrer | The URL the user was on before they clicked the link |
| Referrer Base Host | The base host name of the referrer |
| Referrer Host | The full host name of the referrer |
| Source | A categorization fo the referrer that can either be Facebook, Twitter, LinkedIn, or Other |
| URL | The URL that was clicked |
| User Agent | The user agent of the user who clicked the link which indicates the browser used, device, and other information |
| Count | The count of clicks as determined by the current filters and fields set in the report |
| Facebook Count | The count of clicks where the Source is Facebook |
| LinkedIn Count | The count of clicks where the Source is LinkedIn |
| Other Count | The count of clicks where the Source is Other |
| Twitter Count | The count of clicks where the Source is Twitter |
| Click Shares | |
| Click Count | The count of clicks per share |
| URL | The URL of the Share |
| Count | The count of shares as determined by the current filters and fields set in the report |
| Total Clicks | The total number of clicks across all shares included in the report |
| Company | |
| Created Date | The date your company record was created in Influitive |
| Hub Name | The name of your Hub |
| Hub URL | The Hub URL or custom domain set by you |
| ID | The unique identifier for your company |
| Influitive URL | The Influitive URL for your Hub |
| Program Name | The program name of your Hub |
| Subdomain | The subdomain of your hub used within the Influitive URL |
| Contact | |
| Include Locked | A quick filter for excluding or included locked contacts |
| Advocate Tenure | A label field applied to contacts depending on their joined date. Buckets are last 3 months, last 4-6 months, last 7-12 months, over a year ago, and not joined |
| Churned Date | The date the member was labelled as churned, meaning they had no activity in the last 3 months |
| Company | The company value fo the contact in the company standard profile field |
| Created Date | The date this contact was created |
| The contact's email address | |
| First Name | The contact's first name |
| ID | The unique identifier for this contact |
| Inactive Date | The date the contact became inactive which would be 30 days following their last activity date |
| Is Admin | Determines if the contact is of type corporate user / admin. This will include all corporate users including authors and custom roles |
| is Advocate | Determines if the contact is of type advocate |
| is Joined | Determines if the contact has joined the program |
| is Locked | Determines if the contact is locked |
| Joined Date | The date the contact joined the program |
| Last Activity Date | The date of the contact's last activity in the hub |
| Last Name | The contact's last name |
| Locked Date | The date the contact was locked. Will be empty if the contact is not locked |
| Months Since Joined | The number of calendar months that have passed since the member has joined |
| Name | The full name of the contact which appends the first and last name together |
| NPS Classification | Whether this contact is a Promoter (9+), Passive(7-8), or Detractor(6 or below) based on their NPS Score |
| NPS Score | The net promoter score of this contact from 1 to 10 |
| Role | For corporate users, the role determining what hub permissions they have. Can be Administrator, Author, or a custom role. |
| Salesforce Account ID | The contact's account ID in salesforce, which will be filled via the salesforce data import integration |
| Salesforce ID | The contact's ID in salesforce, which will be filled via the salesforce data import integration |
| Social Profiles | Social media handles connected from the Hub users (only available for Facebook and Twitter) |
| Source | The source indicates how the contact was added to the system. See this article for more |
| Timezone | The contact's timezone |
| Title | The title value for this contact within the title standard profile field |
| Type | The contact's type which can be Advocate, Admin, Nominee, or Guest |
| Active Count | The number of contacts who have had activity in the last 30 days |
| Churned Count | The number of contacts who have been marked as churned, meaning they have no activity in the last 90 days |
| Count | The count of contacts as determined by the current filters and fields set in the report |
| Inactive Count | The number of contacts who have been marked as inactive, meaning they have no activity in the last 30 days |
| Joined Count | The number of contacts who are joined |
| Lifetime Points | The number of points accumulated over the contact's lifetime, which does not subtract any points spent on rewards |
| Average NPS Score | The average NPS score across contacts |
| Number of NPS Detractors |
The number of contacts who are detractors (NPS score 6 or below) |
| Number of NPS Passives | The number of contacts who are passives (NPS score 7-8) |
| Number of NPS Promoters | The number of contacts who are promoters (NPS score 9-10) |
| Overall NPS Score | The calculated NPS Score determined by the percentage of promoters minus the percentage of detractors (From -100 to +100) |
| Total Number of NPS Contacts | The number of contact who have a NPS Score |
| Running Count | Cumulative count of contacts, which adds the count of the previous row to the count of the current row. |
| Custom Profile Field Values | |
| Created Date | The date this value was created |
| Custom Profile Field ID | The unique identifier for the custom profile field where this value belongs |
| ID | The unique identifier for this value |
| Updated Date | The date this value was last updated |
| Value | The value in the field which can be text, numeric, urls, provided by the contact as a survey response, manually inputted by an admin, or pulled from an integration such as salesforce |
| Values List | Lists values as comma separated, which should be used instead of the value field when pivoting |
| Custom Profile Fields | |
| Created Date | The date this field was created |
| Data Type | The type of data in this field as chosen by the admin on creation |
| ID | The unique identifier for this field |
| Name | The name given to this field |
| Source | The source of this field if it is linked to a challenge or sfdc |
| Updated Date | The date this field was last updated |
| Discussion Replies | |
| Content | The full content of the member's reply to a topic |
| Created Date | The date this reply was created |
| Flag Count | The number of flags on this reply. Flags can be added by members to indicate content that needs moderation from community administrators. |
| ID | The unique identifier for this reply |
| Like Count | The number of likes this reply has received |
| Marked As Solution | Whether this reply was marked as a solution to the topic's question. Only relevant for categories that have been set to allow Marked as Solution |
| Marked As Solution At Date | The date this reply was marked as a solution to the topic's question. Only relevant for categories that have been set to allow Marked as Solution |
| Post Number | An incremental identifier for this reply |
| Updated Date | The date this reply was last updated |
| Discussion Top Topic Sources | |
| Created Date | The date this topic source record was created |
| Domain | The domain that is directing traffic to a specific topic |
| Link Count | The number of links this domain has pointing to a topic |
| Discussion Topic Views | |
| Contact ID | The unique identifier for the contact viewing the topic |
| Topic ID | The unique identifier for the topic being viewed |
| Viewed Date | The date the contact viewed the topic |
| Count | The count of views as determined by the current filters and fields set in the report |
| Discussion Topics | |
| Include Unsolved | A quick filter to include or exclude unsolved topics. Only relevant for categories that have been set to allow Marked as Solution |
| Content | The full content of the member's topic |
| Created Date | The date this topic was created |
| Flag Count | The number of flags on this topic. Flags can be added by members to indicate content that needs moderation from community administrators. |
| Hidden | Whether this topic has been marked as hidden by a moderator, meaning it will not be seen in topic lists. |
| ID | The unique identifier for this topic |
| Is Solved | Determines if the topic is solved. Only relevant for categories that have been set to allow Marked as Solution |
| Like Count | The number of likes this topic has received |
| Locked | Whether this topic has been locked by a moderator, meaning no further replies can be made. |
| Slug | The final identifying part of this topic's url |
| Status | A Disuccsions topic's Moderation Status (Pending, Approved, Rejected, etc.) |
| Time to First Reply | The time between the creation of this topic and the first reply |
| Title | The topic's title |
| Updated Date | The date the topic was last updated |
| View Count | The number of views this topic has |
| Vote Count | The number of votes this topic has. Only relevant for categories that have been set to allow voting |
| Average Time to First Reply | The average time to first reply across topics in the report in minutes. |
| Topics Count | The count of topics as determined by the current filters and fields set in the report |
| Total Views Count | The total views across all topics in the report |
| Discussion Trending Search Terms | |
| Click Count | The number of times a search result has been clicked for a specific term |
| Created Date | The date this search occurred |
| Search Count | The number of times this search term has been searched for |
| Term | The term the member searched for |
| Email Events | |
| Bounce Reason | The bounce reason given by the mail server which can be related to invalid addresses, blacklists, spam, mail server configuration and other reasons. Consult an IT or email expert to diagnose the problem. |
| Bounce Type | The bounce type given by the mail server which can be: admin, block, hard, soft, undetermined |
| Clicked Link URL | The link the contact clicked in the email |
| Contact ID | The unique identifier for the contact that triggered the email event |
| Email Type | The type of email sent such as Challenge Digest, Welcome Email, Invitation Email, and more. |
| ID | The unique identifier for this email event |
| Is Bounced | Determines whether this email event is a bounce |
| Message ID | A unique identifier for the message |
| Name | The name of the email being sent |
| Occurred Date | The date this email event occurred |
| Recipient Email Address | The email address of the contact who received the email |
| Type | The type of event triggered which includes bounce, click, delay, delivery, injection, open, or spam_complaint |
| Click Rate | The click rate as a percentage defined by the Click Count divided by the Sent Count |
| Count | The count of email events as determined by the current filters and fields set in the report |
| Delivered Count | The number of emails that were delivered successfully |
| Delivered Rate | The delivered rate as a percentage defined by the Delivered Count divided by the Sent Count |
| Email Count | The count of emails as determined by the current filters and fields set in the report |
| Latest Occurrence Time | The date of the latest event that occurred |
| Open Rate | The open rate as a percentage defined by the Unique Open Count divided by the Sent Count |
| Sent Count | The number of emails that were sent |
| Total Click Count | The total number of clicks across emails in the report |
| Total Open Count | The total number of opens across emails in the report |
| Unique Click Count | The unique number of contacts who clicked an email |
| Unique Open Count | The unique number of contacts who opened an email |
| Email Surveys | |
| Comments | The comments provided by the contact on the Inactive Member Survey page |
| Contact ID | The unique identifier for the contact who completed the survey |
| Created Date | The date the survey was completed |
| ID | The unique identifier for this survey response |
| Reason | The reason chosen by the contact in the survey which can be one of the standard reasons or a customized reason as set by an admin |
| Type | The type of survey being completed, which at this time there is only 1 for the Inactive Member Email also known as the Why Did you Leave Email |
| Updated Date | The date this survey response was last updated |
| User Agent | The user agent of the user who completed the survey which indicates the browser used, device, and other information |
| Count | The count of email surveys as determined by the current filters and fields set in the report |
| Engagements | |
| ID | The unique identifier for this engagement |
| Occurred Date | The date this engagement occurred |
| Platform | The platform where this engagement occurred which can be advocate_anywhere, advocate_hub, maven (mobile app), white-label, or watercooler (inbox) |
| Points | The number of points received as part of this engagement |
| Type | The type of engagement which is a copy of the event type code used in the corresponding event |
| Count | The count of engagements as determined by the current filters and fields set in the report |
| Events | |
| Affects Lifetime Points | Whether this event affects the contact's lifetime points calculation. |
| ID | The unique identifier for this event |
| Occurred Date | The date this event occurred |
| Platform | The platform where this event occurred which can be advocate_anywhere, advocate_hub, maven (mobile app), white-label, or watercooler (inbox) |
| Points | The number of points associated with this event which can be negative in the case of point adjustments or reward redemptions |
| Related Object ID | The unique identifier for the object related to this event which could be a Reward, Challenge, Channel, Contact and other objects |
| Related Object Type | The type of the object related to this event which could be a Reward, Challenge, Channel, Contact and other objects |
| Type | The type of event, see the Event Types article for more |
| Is Admin Event | Whether this event was logged by an Admin/Corporate user |
| Is Challenge Completed | A shortcut to determine if the event is a Challenge Completion |
| Is Redeemed | A shortcut to determine if the event is a Reward Redemption |
| Is Reference Completed | A shortcut to determine if the event is a Reference Completion only for RO and Boulder Logic integrations |
| Is Review | A shortcut to determine if the event is a Review only from a review Integration |
| Is Social Share | A shortcut to determine if the event is a social share for Facebook, LinkedIn, or Twitter |
| Total Points | The total points across events included in the report |
| Count | The count of events as determined by the current filters and fields set in the report |
| Count Last Week | The number of events that occurred last week. Calculates as a rolling 7 day period, not calendar week |
| Count This Week | The number of events that occurred this week. Calculates as a rolling 7 days period, not calendar week |
| Weekly Event Growth | The growth rate as a percentage of events week over week |
| Latest Event Date | Date of the most recent event that occurred |
| Number of Challenges marked for later | The number of events recorded when a contact marks a challenge for later |
| Number of Completed Challenges | The number of events recorded when a contact completes a challenge |
| Number of Contacts who Completed a Challenge | The number of unique contacts who had a challenge completion event |
| Points Spent | The number of points spent as part of a reward redemption |
| Points Spent Ratio | The ratio of points spent to lifetime points |
| Count of Share a Link Stages completed | The number of events completed tied to the Share link stage |
| Count of Total Social Shares | The total number of social shares events |
| Count of Twitter Follows | The number of times a contact has followed a twitter handle via the twitter follow stage |
| Group Contacts | |
| Created Date | The date this group contact record was created |
| ID | The unique identifier for this group contact record |
| Updated Date | The date this group contact record was last updated |
| Count | The count of group contact records as determined by the current filters and fields set in the report |
| Groups | |
| Contacts Only in this Group |
A special filter used to filter on contact who belong only to single group |
| Created Date | The date this group was created |
| Description | The description of the group provided in the group details page by the creator |
| ID | The unique identifier for this group |
| Join Code | The join code associated with this group if there is one |
| Name | The name of the group |
| Updated Date | The date the group was last updated |
| Count | The count of groups as determined by the current filters and fields set in the report |
| Groups List | A special groups list field that lists all groups a member is a part of within one field, useful when trying to pivot by group |
| Levels | |
| ID | The unique identifier for this level |
| Name | The name of the level |
| Rank | The rank of the level which determines the progression from one level to the next |
| Count | The count of levels as determined by the current filters and fields set in the report |
| Referral Campaigns | |
| Created Date | The date this referral campaign was created |
| ID | The unique identifier for this referral campaign |
| Name | The name of the referral campaign |
| Published | Whether his referral campaign is published or not |
| Updated Date | The date this referral campaign was last published |
| Count | The count of referral campaigns as determined by the current filters and fields set in the report |
| Referral Current Milestone | |
| API Code | The API code used to identify this referral milestone |
| Referral Campaign ID | The unique identifier for the referral campaign |
| Created Date | The date this milestone was reached in the referral |
| ID | The unique identifier for this milestone |
| Label | The label provided by default or by an administrator for this milestone |
| Points | The number of points associated with this milestone |
| Position | A number that indicates the position of this milestone in the referral workflow |
| Type | The type of milestone which can be In Progress, Lost, or Won |
| Updated Date | The date this milestone was last updated |
| Count | The count of current milestones as determined by the current filters and fields set in the report |
| Referral Milestone Transitions | |
| Created Date | That date this milestone transition happened |
| Feedback | |
| ID | The unique identifier for this milestone transition |
| Milestone ID | The unique identifier for the milestone |
| Points | The points associated with this transition |
| Referral ID | The unique identifier for the referral submitted |
| Updated Date | The date this milestone transition was last updated |
| Count | The count of milestone transitions as determined by the current filters and fields set in the report |
| Count Referrals | The number of referrals |
| Sum Points | The total number of points across all milestone transitions in the report |
| Referrals | |
| Referral Campaign ID | The unique identifier for the referral campaign associated with this referral |
| Contact ID | The unique identifier of the contact who submitted this referral |
| Created Date | The date this referral was first submitted |
| Current Milestone ID | The unique identifier this referral's current milestone |
| ID | The unique identifier for this referral |
| Milestone Position | The current position of this referral within the campaign's workflow |
| Milestone Type | The current milestone type for this referral which can be In Progress, Lost, or Won |
| Prospect ID | The unique identifier for the prospect being referred. |
| Updated Date | The date this referral was last updated |
| Count | The count of referrals as determined by the current filters and fields set in the report |
| Lost Count | The number of referrals where the current milestone type is Lost |
| Qualified Count | The number of referrals where the current milestone type is In Progress |
| Won Count | The number of referrals where the current milestone type is Won |
| Reward Redemptions | |
| Contact ID | The unique identifier for the contact that redeemed this reward |
| Created Date | The date this reward redemption was submitted |
| ID | The unique identifier for this reward redemption |
| Reward ID | The unique identifier the reward being redeemed |
| State | The current state of this redemption which can be Closed, Fulfilled, Fulfillment Attempted, Fulfillment Failed, Redeemed, Refused, Requested |
| Updated Date | The date this redemption was last updated |
| Contacts Count | The number of contacts who have redeemed rewards |
| Count | The count of reward redemptions as determined by the current filters and fields set in the report |
| Reward Types | |
| Created Date | The date this reward type was created |
| ID | The unique identifier for this reward type |
| Name | The name of this reward type |
| Updated Date | The date this reward type was last updated |
| Count | The count of reward types as determined by the current filters and fields set in the report |
| Rewards | |
| Created Date | The date this reward was created |
| ID | The unique identifier for this reward |
| Name | The name of this reward |
| Points | The number of points needed to redeem this reward |
| Provider | The Provider or third-party application that helped fulfills Hub rewards |
| Questions | List of questions asked to redeem a reward |
| Reward Type ID | The unique identifier for this reward's type |
| SKU | The identifier of the reward. Only applicable for rewards integrations. |
| Targeting | List of targeting from the rewards |
| Updated Date | The date this reward was last updated |
| Count | The count of rewards as determined by the current filters and fields set in the report |
| Session Logs | |
| Created Date | The date this session occurred. A new session is created an advocate enters / signs into your Hub. |
| ID | The unique identifier for this session |
| Operating System | The OS this session occurred on |
| Platform | The platform where this event occurred which can be advocate_anywhere, advocate_hub, maven (mobile app), white-label, or watercooler (inbox) |
| Average Visits | The average sessions per joined contact within the time frame provided |
| Count | The count of session as determined by the current filters and fields set in the report. Each session lasts up to 30 minutes. |
| Latest Visit Time | The most recent session of a contact |
| Social Authentications | |
| Is Connected | Whether a contact's specific social media app is currently connected |
| Provider | The name of the social media provide which can be Facebook, Twitter, LinkedIn or a custom value for other OAuth providers |
| Total Advocates Count | The count of advocates |
| User ID | The unique identifier used for this user within the social provider |
| Connected Count | The count of authentications that are connected |
| Count | The count of authentications as determined by the current filters and fields set in the report |
| Unconnected Count | The count of authentications that are not connected |