Configuring SPF & DKIM Settings

Setting up your SPF and DKIM records means that when you send emails from the AdvocateHub, they will be coming straight from your email address. This is beneficial because it helps fight against spam filtering and it helps you maintain a strong sense of brand when emailing advocates.

SPF stands for Sender Policy Framework. It verifies the sender's IP address helping to reduce the risk of emails ending up in spam filters. DKIM stands for Domain Key Identified Record. Many mail servers check for DKIM records to prove that the email came from an authorized system in order to reduce spam.
By setting up SPF and DKIM records, emails that come from your AdvocateHub will be properly branded with your email address as the sender. If you do not set up these records, emails from the AdvocateHub will appear like this: via The sender and return address will also be
Emails will be more susceptible to spam filters if not properly configured, reducing open and click through rates. You spend a lot of time crafting your emails - you want to make sure they get read!
It is worth noting that after you add the appropriate records, it can take up to 24 hours for the changes to take full effect.

Configuring SPF

This section is designed to make it easier to get your IT team to add the DKIM & SPF records and ensure that emails are getting to your advocates.
Follow the instructions below to add SPF records:
  1. Access your domain's DNS record
  2. Add the following to your SPF record:
    1. Alternatively, add the IP: ip4:

Configuring DKIM

Follow these instructions to configure your DKIM:
  1. Access your domain's DNS record
  2. Add a new TXT record
Host/name: scph0416._domainkey.
(Please replace "" in the above host / name with your actual domain).
v=DKIM1; k=rsa; h=sha256; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDih5pVeAPRFdDHY+14sCpx2Alpv6Fa4TpfuTuvahTlynaArXq7NjLef5VaxM/qZ0jRzSK+9YSWW4ZgX56Oz/2rM+aZGcIQQeY9fnboRqOvj5yEUZE8Lb0TLOJ8LvwkI5gKn/T5soRcVcX9DQKmn/NbaRjXx1zSzEANc6NyxOfMDQIDAQAB

Template Email for your IT Department

We are working on launching an advocate marketing program using the AdvocateHub, which is powered by a SaaS company called Influitive. They've asked us to make an adjustment to our DNS record to ensure emails I send from the system are delivered to our advocates (customers).
Currently, when we send emails through the AdvocateHub, the emails will display like: via The emails are not authenticated and will have delivery issues. This will reduce the open rate of our emails which will have a direct impact on advocate engagement. It is important to keep advocates engaged as this translates into happy customers and value for our business. Removing the via will also help us maintain proper branding.
This is the SPF record:
Type: TXT
Value: OR ip4:
This is the DKIM record:
Type: TXT
Host: scph0416._domainkey.
v=DKIM1; k=rsa; h=sha256; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDih5pVeAPRFdDHY+14sCpx2Alpv6Fa4TpfuTuvahTlynaArXq7NjLef5VaxM/qZ0jRzSK+9YSWW4ZgX56Oz/2rM+aZGcIQQeY9fnboRqOvj5yEUZE8Lb0TLOJ8LvwkI5gKn/T5soRcVcX9DQKmn/NbaRjXx1zSzEANc6NyxOfMDQIDAQAB
If you have any questions you can contact Influitive at

Is it Working?

Ultimately we recommend sending some test emails to truly get an idea as to whether everything is working perfectly. That said, below you can find all the ways we here at Influitive Support check SPF/DKIM records.

Check your SPF records

1. Go to

2. Enter you email domain (i.e., and click "Get SPF Record"

3. Check the SPF results

  • You should see: evaluating... SPF record passed validation test with pySPF (Python SPF library)!
    • If you see a failure, you'll need to give the error to your IT team.
  • In the SPF record, look for either of the following required items for sending emails from Influitive: ip4: or
    • If you do not see either of these, then your will need to ask your IT team to add one of them.

Check your DKIM record

2. Enter scph0416 in the "Selector" field and in the "Domain name" field.
If the result is red and says, "This is not a good DKIM key record. You should fix the errors shown in red", then no DKIM is set up.
If the result is green and says, "This is a valid DKIM key record", then check that the value is under Public key is exactly the following:

DMARC Information

Firstly, let us just cover what DMARC is. DMARC, stands for “Domain-based Message Authentication, Reporting & Conformance”. It is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to improve and monitor protection of the domain from fraudulent email.
How does Influitive work with DMARC? The DKIM element of an email transaction sent from Sparkpost which is our email service provider will not meet the DMARC requirement, but the SPF element does. As long as one of these two works, the email will not be rejected for DMARC reasons by a receiving mail server with stringent DMARC requirements. For this reason as long as everything is good with the SPF check, there should be no DMARC failures.

Common Issues & Resolutions

SPF Too Many Lookups Error
SPF implementations limit the number DNS lookups to 10 per SPF check. If this number is exceeded an error is returned. How can you fix this?
  • Prune unnecessary files from the SPF record
  • Use different domains for mail from different places so you don't need one SPF record for everything
If you need to find out how many lookups your SPF record entails you can use the SPF checker at

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