This article will cover:
What is Email Reporting?
Email reporting allows you to track deliveries, opens, clicks and bounces on any emails sent out from the Hub. You can access email reports by scrolling down on the Overview tab of your dashboard. There are two tables which contain data on how your emails are performing: Email Delivery and Email Bounces.
Understanding Email Delivery
The name column of the Email Delivery table contains the names of all the different email types you might send from the Hub.
|Challenge Digest||Sent to advocates to keep them updated on content available in the Hub. Read more.|
|Challenge Email||Emails sent out to alert advocates about a challenge. Read more.|
|Invitation||Emails sent out to invite new advocates into the system. Read more.|
|Message Received||Sent out when an Advocate receives a message to their inbox.|
|Follow-up||Also known as the 'Day after Joined' email. Read more.|
|Notification||Sent out whenever an event happens while an advocate is not logged in. Read more.|
|Welcome||Sent to advocates when they join your community. Read more.|
|Forgot Password||Sent when an advocate is resetting their password. Read more.|
The Email Delivery table contains data on the deliveries, opens, and clicks for each email type. Below are definitions of the different email performance metrics that are reported on.
|Sent Count||Total number of sent emails.|
|Delivered Count||Total number of emails successfully delivered.|
|Delivered Rate||Percentage of Delivered emails versus Sent.|
|Unique Open Count||The unique number of users that opened the email.|
|Open Rate||Percentage of Opened emails versus Sent.|
|Unique Click Count||The unique number of users that clicked the email.|
|Click Rate||Percentage of Clicked emails versus Sent|
Understanding Email Bounces
The Email Bounces table contains data on any sent emails that bounced. The report includes the recipient email address, bounce type, and bounce reason.
There are two types of email bounces. A hard bounce is when the recipient's email account does not exist, which is different from a soft bounce, where the recipient's email could not be reached because of an error with their provider.
The bounce reason is a descriptive error message to help investigate the reason for the bounce. A reference of the different bounce classification codes can be found below:
|1||Undetermined||The response text could not be identified.|| Undetermined
|10|| Invalid Recipient
|| The recipient is invalid.
|20|| Soft Bounce
|| The message soft bounced.
|21|| DNS Failure
|| The message bounced due to a DNS failure.
|22|| Mailbox Full
|| The message bounced due to the remote mailbox being over quota.
|23|| Too Large
|| The message bounced because it was too large for the recipient.
|| The message timed out.
|25|| Admin Failure
||The message was failed by SparkPost’s configured policies.||Admin|
|30|| Generic Bounce: No RCPT
|| No recipient could be determined for the message.
|40|| Generic Bounce
|| The message failed for unspecified reasons.
|50||Mail Block||The message was blocked by the receiver.||Block|
|51|| Spam Block
|| The message was blocked by the receiver as coming from a known spam source.
|52||Spam Content||The message was blocked by the receiver as spam.||Block|
|53||Prohibited Attachment||The message was blocked by the receiver because it contained an attachment.||Block|
|54||Relaying Denied||The message was blocked by the receiver because relaying is not allowed.||Block|
|60||Auto-Reply||The message is an auto-reply/vacation mail.||Soft|
|70||Transient Failure||Message transmission has been temporarily delayed.||Soft|
|80||Subscribe||The message is a subscribe request.||Admin|
|90||Unsubscribe||The message is an unsubscribe request.|| Hard
|100||Challenge-Response||The message is a challenge-response probe.||Soft|
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