Email Reporting

What is Email Reporting?

Email reporting allows you to track deliveries, opens, clicks and bounces on any emails sent out from the Hub. You can access email reports from the  Reports Tab. There are two reports which contain data on how your emails are performing: Email Delivery and Email Bounces.

Understanding Email Delivery

The name column of the Email Delivery table contains the names of all the different email types you might send from the Hub.

Name Description
Welcome Email
Sent to advocates when they join your community. Read more.
Day After Joined Email
Sent to give an advocate that extra push to start engaging in your hub. Read more.
Invitation and Follow Up Emails
Emails sent out to invite new advocates into the system. Read more.
Challenge Digest
Sent to advocates to keep them updated on content available in the Hub. Read more.
Challenge Notification Email
Emails sent out to alert advocates about a challenge. Read more.
Inactive Members Email
Sent to inactive members that have not engaged. Read more.
Message Notification Email Emails sent out when an Advocate receives a message to their Influitive Chat inbox. Read more.
Forgot Password
Sent when an advocate is resetting their password. Read more
Authentication Email A verification email is sent to Hub members who are a member of multiple Hubs after they login via SSO.

The Email Delivery table contains data on the deliveries, opens, and clicks for each email type. Below are definitions of the different email performance metrics that are reported on.

Metric Description
Sent Count Total number of sent emails.
Delivered Count Total number of emails successfully delivered.
Delivered Rate Percentage of Delivered emails versus Sent.
Unique Open Count The unique number of users that opened the email.
Open Rate Percentage of Opened emails versus Sent.
Unique Click Count The unique number of users that clicked the email.
Click Rate Percentage of Clicked emails versus Sent

Understanding Email Bounces

The Email Bounces table contains data on any sent emails that bounced. The report includes the recipient email address, bounce type, and bounce reason.

Bounce Type

There are two types of email bounces. A hard bounce is when the recipient's email account does not exist, which is different from a soft bounce, where the recipient's email could not be reached because of an error with their provider.

Bounce Reason

The bounce reason is a descriptive error message to help investigate the reason for the bounce. A reference of the different bounce classification codes can be found below:

Classification Name Description Category
1 Undetermined The response text could not be identified. Undetermined
10 Invalid Recipient
The recipient is invalid.
20 Soft Bounce
The message soft bounced.
21 DNS Failure
The message bounced due to a DNS failure.
22 Mailbox Full
The message bounced due to the remote mailbox being over quota.
23 Too Large
The message bounced because it was too large for the recipient.
24 Timeout
The message timed out.
25 Admin Failure
The message was failed by SparkPost’s configured policies. Admin
30 Generic Bounce: No RCPT
No recipient could be determined for the message.
40 Generic Bounce
The message failed for unspecified reasons.
50 Mail Block The message was blocked by the receiver. Block
51 Spam Block
The message was blocked by the receiver as coming from a known spam source.
52 Spam Content The message was blocked by the receiver as spam. Block
53 Prohibited Attachment The message was blocked by the receiver because it contained an attachment. Block
54 Relaying Denied The message was blocked by the receiver because relaying is not allowed. Block
60 Auto-Reply The message is an auto-reply/vacation mail. Soft
70 Transient Failure Message transmission has been temporarily delayed. Soft
80 Subscribe The message is a subscribe request. Admin
90 Unsubscribe The message is an unsubscribe request. Hard
100 Challenge-Response The message is a challenge-response probe. Soft

Unsubscribed users

To find reports on the list of users who have unsubscribed from receiving email invitations. You will need to create a new report. To do this, head over to the Reports tab > New Report > Choose Contacts > From template.

Next, add the Unsubscribed Email into the report. When you run the report, you will see each users who have chosen to unsubscribed from the emails.

This will include users who has marked the "Unsubscribed from all emails" box from their profile edit page.

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