Email Reporting


What is Email Reporting?

Email reporting allows you to track deliveries, opens, clicks and bounces on any emails sent out from the Hub. You can access email reports by scrolling down on the Overview tab of your dashboard. There are two tables which contain data on how your emails are performing: Email Delivery and Email Bounces.


Understanding Email Delivery

The name column of the Email Delivery table contains the names of all the different email types you might send from the Hub.

Name Description
Challenge Digest Sent to advocates to keep them updated on content available in the Hub. Read  more.
Challenge Email Emails sent out to alert advocates about a challenge. Read more.
Invitation Emails sent out to invite new advocates into the system. Read more.
Message Received  Sent out when an Advocate receives a message to their inbox. 
Follow-up Also known as the 'Day after Joined' email. Read more.
Notification Sent out whenever an event happens while an advocate is not logged in. Read more.
Welcome Sent to advocates when they join your community. Read more.
Forgot Password Sent when an advocate is resetting their password. Read more.

The Email Delivery table contains data on the deliveries, opens, and clicks for each email type. Below are definitions of the different email performance metrics that are reported on.

Metric Description
Sent Count Total number of sent emails.
Delivered Count Total number of emails successfully delivered.
Delivered Rate Percentage of Delivered emails versus Sent.
Unique Open Count The unique number of users that opened the email.
Open Rate Percentage of Opened emails versus Sent.
Unique Click Count The unique number of users that clicked the email.
Click Rate Percentage of Clicked emails versus Sent


Understanding Email Bounces

The Email Bounces table contains data on any sent emails that bounced. The report includes the recipient email address, bounce type, and bounce reason.

Bounce Type

There are two types of email bounces. A hard bounce is when the recipient's email account does not exist, which is different from a soft bounce, where the recipient's email could not be reached because of an error with their provider.

Bounce Reason

The bounce reason is a descriptive error message to help investigate the reason for the bounce. A reference of the different bounce classification codes can be found below:

Classification Name Description Category
1 Undetermined The response text could not be identified. Undetermined
10 Invalid Recipient
The recipient is invalid.
Hard
20 Soft Bounce
The message soft bounced.
Soft
21 DNS Failure
The message bounced due to a DNS failure.
Soft
22 Mailbox Full
The message bounced due to the remote mailbox being over quota.
Soft
23 Too Large
The message bounced because it was too large for the recipient.
Soft
24 Timeout
The message timed out.
Soft
25 Admin Failure
The message was failed by SparkPost’s configured policies. Admin
30 Generic Bounce: No RCPT
No recipient could be determined for the message.
Hard
40 Generic Bounce
The message failed for unspecified reasons.
Soft
50 Mail Block The message was blocked by the receiver. Block
51 Spam Block
The message was blocked by the receiver as coming from a known spam source.
Block
52 Spam Content The message was blocked by the receiver as spam. Block
53 Prohibited Attachment The message was blocked by the receiver because it contained an attachment. Block
54 Relaying Denied The message was blocked by the receiver because relaying is not allowed. Block
60 Auto-Reply The message is an auto-reply/vacation mail. Soft
70 Transient Failure Message transmission has been temporarily delayed. Soft
80 Subscribe The message is a subscribe request. Admin
90 Unsubscribe The message is an unsubscribe request. Hard
100 Challenge-Response The message is a challenge-response probe. Soft


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