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AI Challenge Creator + Starter Challenges

Benji Bizzell
Updated

Overview

AI Challenge Creator is an AI feature that helps the Hub admin keep the Hub fresh, engaging, and creative while decreasing the effort required to generate it. It has two main functionalities: 

  • Creates challenges based on ideas and directions from the Hub Admin and
  • Automatically suggests ideas for creating challenges according to the settings configured within the hub 

The AI is already trained on the best practices for creating each type of challenge, the stages available in AdvocateHub, and what a challenge should look like. This can also be configured and customized to the specificity of each hub. 

 

Information

 

Where can you find it?

  • Navigate to Admin View > Program > Challenges > Add New Challenge > Templated Hub Challenge.

  • Select Any Template > “Use AI to Create a Challenge"

 

 

NOTE: AI Settings must be filled in for the feature to be visible.

 

Generating Challenges using AI Challenge Creator 

To use the AI challenge generator, navigate to the template gallery, choose any template, and challenge the AI generator, then fill in the “Starter Idea” Field. The AI will generate properly formatted content regardless of how little information it receives. 

By default, the AI Challenge Creator does not specifically consider the AI Settings defined in most templates unless specifically mentioned. But you can reference it in the Starter idea using these tags: 

  • [Hub Goal]
  • [Hub Description]
  • [Hub Member Persona] 
  • [Tone of Voice].

 

For example, we can use: 

  • Generate a fun challenge about pets. OR
  • Generate a fun challenge about pets and use the tone described in [Tone of Voice], and  tailor it for the [Hub Member Persona] 

 

Using the Starter Ideas

The starter ideas are recommendations generated by the AI by using the AI Settings configured and best practices for each template. These can be used to create challenges as is, or they can be edited and enhanced with user directions.

 

For example: 

  • Hub Member Persona is defined as: “Our Hub Advocates are Techies from Romania! They enjoy geeky jokes and technical topics.”
  • The tone of Voice is defined as We keep a friendly and informal tone of voice when writing challenges. 

 

When going to the “Fun Challenge,” we will see ideas tailored to this audience: 

 

If we change the Hub Persona to: “Our Hub Advocates are generation Z marketers passionate with modern culture.” The suggestions will change the approach to: 

 

 

How do you configure AI Settings? 

 

To use the AI challenge creator, you need to fill in the AI Settings found in “Settings > Advocate Program > AI Settings. 

 



There are five main settings: 

  • Industry - this one is not currently used in generating challenges 
  • Hub Goal - the business objective of the hub. 
  • Hub Description - A detailed description of what happens in the hub, any general principles applied in the hub, how it is managed, what type of information they publish, etc. 
  • Hub Member Persona - describe the target audience and the profile of the 
  • Tone of Voice - here you add information about how the challenges should be written. 

 

Initially, you can use “[not defined]” in all of them. This will not affect the quality of generated content; it will just be uncustomized. However, it will unlock access to the feature. 

When filling in the Settings AI, use complete and descriptive phrases instead of single and simple words. For example, instead of writing “professional tone,” write: “We generally keep a professional tone, but for fun and days of the year challenges we write using a friendly and informal tone.”

 

Write the AI Settings like you would be talking to a human being, including nuances in text. By default, the AI Settings are specifically called on when generating challenge ideas and for some challenge templates (Case Studies, Holidays and Events, Persona Development, Referrals & MQLs, Reviews, Social, Starter Challenges, and Testimonials). However, these are not searched for or applied when generating a challenge. 

Writing good AI Settings is an iterative process that involves experimenting, trial, and error. The AI Settings can be used very versatilely and with great success by proficient users. See best practices. 

 

What templates are optimized? 

Currently, you can find the Challenge AI Creator and Starter Challenges active on all challenge templates on any customer hub, but it is optimized only for 18. 

  • Days of the Year - automatically tries to use [Hub Member Persona] if defined. 
  • Case Study - automatically tries to focus on [Hub Member Persona] and tailor the subject to [Hub Description] and [Hub Goal]. 
  • Community & Discussion - automatically tries to focus on [Hub Member Persona] and tone of voice to [Tone of Voice]
  • Education 
  • Employees
  • Event Marketing
  • Feedback
  • Fun Challenges
  • Holidays and Events
  • Mentorship - automatically tailors the challenge to [Hub Member Persona] and the subject to [Hub Description] and [Hub Goal]. 
  • Persona Development - automatically tailors the challenge to [Hub Member Persona] concerning the [Hub Description] and [HUB GOAL]. 
  • References 
  • Referrals & MQLs - focus on getting referrals for the goal defined in [Hub Goal], context defined in [Hub Description], and directed towards the advocate member described in [Hub Member Persona]
  • Reviews - focus on getting reviews for the product or service defined in [Hub Description]  and directed towards the advocate members described in [Hub Member Persona].
  • Social - tailors the challenge to [Hub Description] and the message to [Hub Member].
  • Starter Challenges
  • Testimonials - focuses on getting testimonials for the product or service defined in [Hub Description] and directed towards the advocate members described in [Hub Member Persona]. 
  • Webinars

 

Best Practices

Using AI Settings to influence global AI Challenge Creation behavior.  

Depending on how the AI Settings are written, the Hub Admin can Influence the behavior of the entire AI challenge generation without referencing the AI Settings in the AI Challenge generation. 

Example: Configuring the [Tone of Voice] from “We write challenges in German” to “We always write challenges in German! ALWAYS” will change the behavior as below.   

 



Using parts of the AI Settings. 

We can reference only parts of the AI Settings. Let’s say we write the tone of voice settings like so: 

 

We have multiple tones of voice that we are using when creating challenges. I will detail them below. Use the one mentioned when a challenge creation is requested. 


[Rhyme Voice]

We write the challenges in rhyme format. 


[Shakespeare Voice]

We write challenges using the words of Shakespeare. 

 

We can reference these separately at challenge creation with different results.

 

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