Overview
The article provides a detailed guide on utilizing Eloqua's Campaign Analysis Dashboard to track and analyze the performance of PostBeyond campaigns, emphasizing the importance of data-driven decisions in marketing strategies. It also outlines the process for creating, finding, and using campaign templates within Eloqua, highlighting the benefits of consistency and efficiency in marketing materials and the ease of campaign creation with pre-made templates.
Information
Campaign Analysis Dashboard
The Campaign Analysis dashboard is a tool within Eloqua that allows you to measure the effectiveness of your PostBeyond campaigns. By analyzing the data, you can gain insights into the performance of your content and make informed decisions to improve your marketing strategies.
How to Create a Template
Creating a template in Eloqua is a straightforward process that involves selecting the appropriate layout and customizing it to fit your campaign needs. Templates can be saved and reused for future campaigns, ensuring consistency and efficiency in your marketing efforts.
Finding and Using a Template
Once you have created a template, you can easily find it within Eloqua's template library. Using a template for your PostBeyond campaigns can save time and help maintain a cohesive brand image across all marketing materials.
Campaign Analysis Dashboard
The Campaign Analysis dashboard provides a comprehensive overview of campaign activity and performance for all campaigns grouped by campaign properties, such as type, product, or region. This dashboard uses metrics, such as outbound and inbound activity, as well as response rates, so that you can easily compare the performance of campaigns.
By default, the dashboard shows information for all active campaigns from the last two weeks. You can use the filters to change the date range.
Dashboard Filters
Use the Filter results section to filter your campaigns. The following filters are available:
- Date Range: The time frame used to determine what campaigns are included on the dashboard. To appear on the dashboard, the campaign must be active during this time frame.
- Campaign Options: Groups the data on the dashboard by Campaign Type, Product, or Region. If a campaign does not have this information, it is classified as Unknown. Contact Properties = utm_campaign, contains exactly 'PostBeyond'
How to Create a Template
To create a template, follow these steps:
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Navigate to Orchestration, then click Campaigns.
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Create a new multi-step campaign or open an existing one that you want to use as the basis for your template.
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Set up the campaign completely including the campaign settings and campaign fields. Give the campaign steps descriptive names that will help users understand the elements of the campaign.
Important: Before you save the template, make sure you have completely set up the template. Remember, you cannot change a template after you save it.
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Select File > Save as Template.
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Complete the information about the template and click Save. This information appears in the Template Chooser window when users choose the template.
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To link to a web page that provides more information about the template, complete the Text to Display for Link and URL for the Link fields. When users select the template, they can follow the link to find out more.
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Finding and Using a Template
After you create a template, users can use it to help them create a new campaign.
Note: Templates do not get included in the regular campaign search. They're only displayed and searchable in the Template Chooser.
To find and use a campaign template, follow these steps:
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Navigate to Orchestration, then click Campaigns.
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Click Create a multi-step campaign.
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In the Template Chooser window, select the template.
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Click Choose. The template opens in the Campaign Canvas, and you can use it as the basis for your campaign. Note that this is a new campaign, and saving changes in this campaign will not update the template.
For more information on Eloqua campaigns, visit their help centre here.
Helpful Resources
Explore the following resources for more information:
- How to Track PostBeyond Salesforce Attribution via Eloqua
- Revenue Attribution Models
- How to Create a PostBeyond Report with Dreamdata
FAQ
How can I measure the effectiveness of my PostBeyond campaigns using Eloqua?
You can measure the effectiveness of your PostBeyond campaigns by using the Campaign Analysis dashboard in Eloqua, which provides metrics such as outbound and inbound activity, and response rates to gain insights into content performance.
What are the steps to create a template in Eloqua?
To create a template in Eloqua, navigate to Orchestration > Campaigns, create or open a multi-step campaign, set it up completely, and then select File > Save as Template. Complete the template information and save it for future use.
How do I find and use a campaign template in Eloqua?
To find and use a campaign template, navigate to Orchestration > Campaigns, click Create a multi-step campaign, select the desired template from the Template Chooser window, and click Choose to open it in the Campaign Canvas.
Can I edit a template after saving it in Eloqua?
No, once a template is saved in Eloqua, it cannot be changed. Make sure the template is completely set up before saving it.
Where can I find more information or get support for Eloqua campaigns?
For more information on Eloqua campaigns, you can visit their help center, and if you have any questions, you can contact support at support@postbeyond.com.