Overview
This article provides a step-by-step guide on how to create and send newsletters using an internal feature, with a focus on engaging users and promoting content. It also details how to check newsletter analytics, such as open rates and click-through rates, to measure user interaction and the effectiveness of each newsletter campaign.
Information
Engage your Users: Send Newsletters
Learn how to create and send newsletters and check newsletter analytics. In this article, we'll cover our internal Newsletters feature, which is an excellent tool for keeping users informed about your company's updates and for promoting content you want them to share. You'll learn:
How to Create a Newsletter
Creating a newsletter is simple. First, choose your recipients, then write your content, and finally select which posts you would like to include. You can format your newsletter using an external tool, then copy and paste it into our text editor. Alternatively, you can create it directly within the web app.
Activity
Send a newsletter to one of your groups (If you are not ready to send this to end users, you can create a test group and add yourself.)
Checking Newsletter Analytics
Every email you send will give you analytics on how each end user interacted with that email. You can see how many users it was successfully sent to, how many opened it, and how many clicks on content it generated.
Activity
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Go to the analytics of one of your previously sent newsletters.
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Sort the newsletter by number of opens.
Helpful Resources
Explore the following resources to learn more about various administrative functions within our platform:
- Admin View, Groups, Topics, Post Creation
- Learn to Invite Users, Archive Users, & Edit Groups
- Learn to Import Posts
FAQ
How do I create a newsletter within the web app?
To create a newsletter within the web app, choose your recipients, write your content, select posts to include, and either use an external tool for formatting and paste it into the text editor or create it directly in the web app.
Can I send a newsletter to a test group before sending it to all users?
Yes, you can create a test group and add yourself to it to send a newsletter before distributing it to end users.
How can I view and interpret the analytics for my sent newsletters?
You can view newsletter analytics by going to the analytics section of a previously sent newsletter and sorting it by the number of opens to see how many users it was sent to, how many opened it, and how many clicks on content it generated.
Where can I find additional resources to learn about administrative functions on the platform?
Additional resources can be found by exploring the 'Learn the Basics', 'Manage Your Team', and 'Engage Your Users' sections within the platform, or by contacting support at support@postbeyond.com for further assistance.