Overview

This article explains the importance of UTM parameters in tracking website traffic through Google Analytics and provides guidance on how to set up and customize UTM parameters within PostBeyond. It emphasizes that UTM parameters are automatically attached to shared posts and offers assistance through a Customer Success Manager for any additional customizations or clarifications needed.

Information

Every post that gets shared from PostBeyond will have UTM parameters or c_id codes attached to it. UTM Parameters are like the return address on an envelope; they help tell Google Analytics where the traffic to your website is coming from. You can learn more about how to find PostBeyond generated traffic to your website using Google Analytics by clicking here.

Where & How to Set-up UTM Parameters

In PostBeyond, we set up your UTM parameters to be one of these two versions:

For every post that you create, the UTM parameters above will get automatically attached to the URL for any post shared. You don’t have to do anything to set this up.

Custom UTM Parameters

In addition to the standard UTM parameters, it is possible to add custom parameters to your URLs, such as comp_utm=<INSERT>.

FAQ

What are UTM parameters and why are they important?

UTM parameters are tags added to a URL that help track the source of web traffic and the performance of marketing campaigns. They are important because they allow you to see where your website traffic is coming from in Google Analytics.

How are UTM parameters set up in PostBeyond?

In PostBeyond, UTM parameters are pre-configured and automatically attached to the URL of every post shared. Users do not need to manually set them up.

Can I add custom UTM parameters to my URLs in PostBeyond?

Yes, you can add custom UTM parameters to your URLs. However, to ensure compatibility with the PostBeyond system, you should contact your Customer Success Manager for confirmation.

Where can I find the traffic data from PostBeyond in Google Analytics?

You can learn how to find PostBeyond-generated traffic data in Google Analytics by following the instructions provided in the article, which includes a link for more detailed guidance.