Overview
This article provides guidance on setting Key Performance Indicators (KPIs) for web traffic generated through PostBeyond. It emphasizes the importance of benchmarking against the initial 30 days of the program and offers industry-specific averages as reference points. The article also touches on integrating learning analytics with tools like Google Analytics and Adobe Analytics, and offers support for further inquiries.
Information
Learn how to set KPIs for web traffic while comparing to industry averages. In this article, we will explore how to establish web traffic Key Performance Indicators (KPIs) for PostBeyond.
Benchmarking from PostBeyond
To track your organic impression from social media shares, we recommend:
- Capturing your organic impressions 30 days after launching your PostBeyond program. Use this as a baseline benchmark to measure website traffic.
- Setting a goal of a 2-5% increase in web traffic month over month.
- Ensuring 60-70% of the content you add to the library is linked back to your website, if you're aiming for significant web traffic growth.
Industry Averages
Because employee advocacy is a marketing channel of its own, we strongly recommend you start by benchmarking your own program and the web traffic you receive from PostBeyond for the first 30 days of your program and set a goal based on that data.
However, for some context, this is what we typically see in web traffic from PostBeyond programs if you’re looking for a reference point. Please note that every website is different and results vary greatly depending on your site and the content you’re driving site traffic with.
Industry-Specific Averages
| Multi-Industry Average | Tech Industry | Consulting Industry | Consumer Services Industry | |
|---|---|---|---|---|
| Overall Session per Quarter | ~3,7K | ~6K | ~3,1K | ~300 |
| New Website Visitors per Quarter | ~2,9K | ~5K | ~1,1K | ~220 |
| Conversions per Quarter | ~80.2 | ~112 | ~31 | ~5-10 |
Learning Analytics Integration
Learn more about how to pull reports from Google Analytics and Adobe Analytics .
FAQ
What is the recommended starting point for setting web traffic KPIs with PostBeyond?
The recommended starting point is to benchmark your own program and the web traffic you receive from PostBeyond for the first 30 days of your program and set goals based on that data.
Can I compare my web traffic KPIs to industry averages?
Yes, you can compare your KPIs to industry averages, but it's important to note that results can vary greatly depending on your site and the content you are using to drive traffic.
How can I integrate learning analytics with my web traffic data?
You can learn to pull reports from Google Analytics and Adobe Analytics to integrate learning analytics with your web traffic data.
Where can I get assistance if I have questions about setting web traffic KPIs for PostBeyond?
You can contact support at support@postbeyond.com for assistance with setting web traffic KPIs for PostBeyond.