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API 101: Introducing APIs

Benji Bizzell
Updated

Overview

This article provides an introduction to Application Programming Interfaces (APIs), focusing on how they enable communication between applications and how PostBeyond's APIs can be integrated into existing tech stacks. It emphasizes the importance of understanding organizational needs before leveraging APIs and outlines common uses for PostBeyond's APIs, such as increasing post visibility and automating user management tasks.

 

Information

API 101: Introducing APIs

Learn what APIs are, what APIs PostBeyond offers, and what Admins can achieve by leveraging our APIs.

 

What are APIs?

First, let's discuss what an API is. API stands for Application Programming Interface, which is a software intermediary that allows two applications to communicate with each other. In the context of PostBeyond, this means that we can potentially interact with other applications you currently use in your tech stack.

 

How to Leverage PostBeyond APIs

Before reaching out to your Customer Success Manager (CSM) to learn more about what APIs are available, we recommend sitting down with your internal stakeholders to determine exactly what you’re trying to achieve. This will help us then guide your technical team to the exact API(s) they should be leveraging.

 

Questions to Consider Before Using Our APIs

Some questions you want to consider before using our APIs:

  • What software do we want PostBeyond to talk to?
  • What are we trying to achieve by connecting these two softwares?
    • For example, we want certain PostBeyond data points to appear in our Business Intelligence software.
  • If this is about data, what exact data points do we need to capture?
  • Who is our IT and Info Security contact so that we can ensure we remain GDPR compliant in case users ask PostBeyond to be deleted?
  • How will success be measured in this endeavor?

When you have the answers to all or some of these establishing questions, reach out to your CSM about utilizing API(s) for your program!

 

Common PostBeyond API Usages

Listed here are some examples of common usages of PostBeyond APIs.

 

Helpful Resources

 

FAQ

What is an API?

An API, or Application Programming Interface, is a software intermediary that allows two applications to communicate with each other.

How should I prepare before using PostBeyond's APIs?

Before using PostBeyond's APIs, you should discuss with your internal stakeholders to determine your objectives and then consult with your Customer Success Manager (CSM) to identify the appropriate APIs for your needs.

What are some common uses for PostBeyond's APIs?

Common uses for PostBeyond's APIs include increasing post visibility, accessing data more efficiently, automatically archiving users, and grouping users automatically.

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