Overview

Revenue attribution models are crucial for determining the impact of various marketing touchpoints on a company's earnings. These models assign credit to interactions like email, social media, and paid advertising based on their position in the customer journey. Businesses can choose from several models, with First Touch, Last Touch, and W-Shaped being the most popular, and integration with platforms like PostBeyond is possible through UTM parameters.

Information

Revenue attribution models are a set of rules that determine how much credit different touchpoints (email, social, paid, etc.) receive for contributing to the revenue earned by your company. Each touchpoint is assigned a certain percentage of credit, which usually depends on when it occurred in the customer journey and the model you choose to apply.

Types of Revenue Attribution Models

There are five different revenue attribution models your company could use:

Choosing the Right Attribution Model

If you are not currently using any attribution models, it is important to carefully consider which model to choose. Every business has different needs and will benefit from different models. However, the most commonly used models are First Touch, Last Touch, and W-Shaped.

Integration with Revenue Attribution Platforms

Yes, PostBeyond can be integrated with Revenue Attribution platforms as long as they allow the addition of specific channels by UTM Parameter. PostBeyond employs two different models of tracking. More information on this can be found here .

Helpful Resources

Explore the following resources for more information:

FAQ

What are revenue attribution models?

Revenue attribution models are a set of rules that assign credit to different marketing touchpoints based on their contribution to a company's revenue.

Which revenue attribution models are most commonly used?

The most commonly used revenue attribution models are First Touch, Last Touch, and W-Shaped.

Can PostBeyond be integrated with revenue attribution platforms?

Yes, PostBeyond can be integrated with revenue attribution platforms that allow the addition of specific channels by UTM Parameter.

How do I choose the right revenue attribution model for my business?

Choosing the right model depends on your business's unique needs. Consider factors such as your marketing strategies, customer journey, and the touchpoints you want to analyze.

Where can I find more information or get support for PostBeyond integration?

You can explore additional resources provided by PostBeyond or contact their support team at support@postbeyond.com for further assistance.