Overview

This article provides a structured approach for gathering user feedback on the PostBeyond platform one month after its launch. It emphasizes the importance of simple, goal-oriented surveys and offers a set of sample questions designed to evaluate user experience, branding, training, and the impact on time management and workflows. The article also suggests survey tools and underscores the significance of following up with respondents.

Information

Once you've launched your PostBeyond platform, it's important to get feedback from your users so that you can optimize your content, platform, and workflow. This will help to increase your user engagement over time.

We recommend sending out a user feedback survey one month after launch. This gives your users enough time to use the platform and get a feel for it before they provide feedback.

There are plenty of survey tools out there, so feel free to choose your favorite. Two that we like are:

• Survey Monkey
• Typeform

Basic Rules for Surveys

Set a goal for what you want to achieve.

Keep the questions simple and the survey short.

Let your respondents know you’ll follow-up with the results.

For more help, check out Survey Monkey’s best practices for creating surveys.

Use the following sample questions as inspiration for your survey. Consider how employees are using your platform and what you want to learn from them. Adjust the questions to suit your needs.

General Questions

Before using the platform, how would you rate your social media skills/comfort level? (1-10)

Since using the platform, how would you rate your social media skills/comfort level? (1-10)

What’s the likelihood that you would recommend the platform to a colleague? (1-10)

User Experience

Consider the following aspects of your interaction with the platform:

• Is it easy to log into the platform?
• Have you made use of the ability to subscribe to any Topics?
• Do you think the Topics are useful? Would you change them? (Provide suggestions).
• Have you ever edited a message before posting it?
• Do you schedule posts? Have you set up a personal post queue?

Branding

Branding is a crucial aspect of any platform as it influences the perception and recognition of the platform among users. Consider the following questions regarding the platform's branding:

Platform Name

Do you like the name of the platform? If you could change the name, what would you call the platform?

Platform Logo/Image

Do you like the logo/image used on the platform? The visual elements of branding, such as logos, are essential for creating a memorable identity.

Training

Do you feel you received enough training to get started using the platform?

Would you be interested in additional training for the platform?

If so, what format would you like the training to be in? (i.e., On-demand video, lunch & learn).

Have you found the PDF User Guides helpful?

Time Management & Workflows

Consider the following questions to assess how the platform has impacted your time management and workflows:

• Has the platform helped you improve your social media posting?
• Do you find the platform easy to use?
• How much time per day or per week do you spend on the platform?
• Do you read content from the platform before you post? Is that a valuable aspect to the hub?

Add-Ons (Mobile App, Browser Extensions, Suggesting Content)

Consider the following questions regarding the additional tools and features you may use:

• Have you installed the mobile app on your smartphone or tablet?
• Have you added the PostBeyond browser extension to Chrome or Firefox?
• Do you use the extension for suggesting content? Posting content?
• Have you opened a newsletter from the platform? Do you like the content in the emails? (Note: This will give you the ability to create an NPS on the platform).
• What features would you like to see added or changed?

Helpful Resources

Explore the following resources for more information:

• How to Unsubscribe from Email Notifications
• How to Re-engage your Users
• How to Create a Newsletter

FAQ

How long after launching PostBeyond should I wait before sending out a user feedback survey?

It is recommended to send out a user feedback survey one month after the launch of the PostBeyond platform.

What are some key principles to follow when creating a user feedback survey?

Key principles include setting a clear goal for the survey, keeping questions simple, ensuring the survey is short, and informing respondents that you will follow up with the results.

Can you suggest any tools for creating user feedback surveys?

Survey Monkey is recommended for its best practices in creating surveys, but you are free to choose any survey tool that you prefer.

What kind of questions should be included in the survey to assess the platform's branding?

Questions should cover users' opinions on the platform's name and logo/image, and whether they feel these elements effectively represent the platform's identity.

What should I consider when asking about training and resources provided for using the platform?

Consider asking if users received sufficient initial training, if they are interested in additional training, what format they would prefer for further training, and if they found the PDF User Guides helpful.