Overview

Personalizing social media posts is crucial due to Twitter's policy changes and the need for authenticity in social selling. Statistics show that personalized interactions on social platforms can significantly influence customer purchasing decisions and shorten sales cycles. The article emphasizes best practices for engaging with content in a way that maintains professionalism and adds value to conversations.

Information

Posts must be personalized before sharing to Twitter from PostBeyond due to changes in Twitter's sharing policy.

Personalizing posts is an opportunity for users to use their authentic voice on social media platforms, which can help drive conversations and sales. In today's market, customers and prospects can distinguish between an advertisement, a personal recommendation, and an advertisement disguised as a personal recommendation. For social selling to be effective, authenticity and credibility are essential.

The Stats

74% of customers cited relying on social media to make purchasing decisions. Source: Social Media Today

1 in 4 sales reps reported that social media advocacy shortened their sales cycle. Source: Hinge Marketing

80% of buyers say they choose the sales rep that was first to add value and insight. Source: Nielsen

91% of customers want brands (and by extension sales reps) they follow to be authentic in their social media posts. Source: Bonfire Marketing

Best Practices

When engaging with content, it's important to interact in a way that adds value and encourages conversation. Below are some best practices to consider:

• Ask questions rather than making statements to foster dialogue.
• Highlight a favorite quote or statistic from the content to emphasize key points.
• Summarize the most valuable takeaway from the content in a single sentence.
• Keep your commentary concise.
• Express your opinion positively to maintain a constructive tone.
• Write as if you're conversing with a friend for a more personal touch.
• Be mindful of the social network you're using, such as utilizing hashtags on Twitter.

Avoid

Avoid the following actions to maintain a positive and professional interaction:

• Saying anything negative about the company/product.
• Responding to negative comments about the company/product.
• Sharing confidential information about the company, customers, or financials.

Example - Twitter

Helpful Resources

Explore the following resources to get more out of the PostBeyond platform:

• Sign Up for PostBeyond Platform Training!
• How To Personalize a Post
• How to Manage My Queue Settings

FAQ

Why is it important to personalize posts when sharing to Twitter from PostBeyond?

Personalization is important due to Twitter's sharing policy changes, and it allows users to express their authentic voice, which can drive conversations and influence sales.

How does personalizing social media posts affect sales?

Personalizing posts can help shorten sales cycles and establish the sales rep as a valuable and insightful resource, leading to a higher chance of closing sales.

What percentage of customers rely on social media for purchasing decisions?

74% of customers rely on social media to make purchasing decisions.

What should be avoided when engaging with content on social media?

The article suggests avoiding actions that do not add value or encourage conversation in order to maintain a positive and professional interaction.

Where can I find more resources on how to effectively use the PostBeyond platform?

You can explore more resources and get support by contacting PostBeyond at support@postbeyond.com.