Overview
An impression on the PostBeyond platform is defined as Potential Reach, which is the cumulative count of all the followers, friends, or contacts a user has across their social networks. It plays a crucial role in configuring Earned Media Value and Leaderboard settings, where it is used to calculate points and value based on the number of social contacts per thousand.
Information
An Impression on the PostBeyond platform is equivalent to Potential Reach. It represents the total number of followers, friends, or contacts you have across your social networks.
Understanding Impressions in Settings
The term "impression" is particularly relevant when configuring your Earned Media Value settings and Leaderboard settings. For these calculations, the number of social contacts is divided by 1000.
For instance, if the "Twitter impression" is set to 1 in the Leaderboard settings, this indicates that for every 1000 Twitter followers, users will receive 1 point on the leaderboard.
Similarly, if the "Twitter impression" is valued at $1 in the Earned Media Value settings, then for every 1000 Twitter followers, the company's Earned Media Value displayed on the Dashboard will increase by $1.
Helpful Resources
Explore the following articles for additional guidance:
- Alternate Way of Creating a Custom Shortened URL
- How to Change the Platform Name
- How to Upload a Company Logo
FAQ
What does an impression represent on the PostBeyond platform?
On the PostBeyond platform, an impression represents the Potential Reach, which is the total count of a user's followers, friends, or contacts across all their social networks.
How are impressions used in Earned Media Value settings on PostBeyond?
In Earned Media Value settings, impressions are used to quantify the value a company gains from social media exposure. For example, if the "Twitter impression" is valued at $1, then for every 1000 Twitter followers, the company's Earned Media Value on the dashboard will increase by $1.
How do impressions affect the Leaderboard settings on PostBeyond?
Impressions affect the Leaderboard settings by assigning points to users based on their number of social contacts. If the "Twitter impression" is set to 1 point, a user receives 1 point on the leaderboard for every 1000 Twitter followers they have.
How can I contact support if I have questions about impressions on PostBeyond?
If you have questions about impressions on PostBeyond, you can reach out to support by emailing support@postbeyond.com.