Overview
Personalizing your social media posts is crucial for establishing authenticity and increasing engagement, with personalized posts being 63% more likely to be interacted with. The article provides a step-by-step guide on how to personalize posts for different networks without affecting the original content in your library, including the importance of mandatory hashtags and options for immediate sharing or scheduling posts for later.
Information
Personalizing a post allows you to give your own voice to content that you share on your social networks. You can personalize posts differently for each network you wish to share them on. Any edits you make will only appear when you share the post to your networks and will not affect the content cards in your library.
Personalization ensures that your posts are genuine and helps you come across as an authentic thought leader in your industry. In fact, personalized posts are 63% more likely to be engaged with.
Step 1: Click on the network you would like to queue or share to
If you do not see any network icons at all, it may be because the content creator has made this post visible by internal employees only and sharing is disabled.
Step 2: Edit the post in the text box
You can edit the post differently for each network you would like to share the post to.
Any edits you make will only appear on the post that you share or queue. Your edits will not affect the original post or that of other users at your organization.
Add a thought, question, or comment for your network to engage with!
Note on Mandatory Hashtags
Sometimes you may notice a Mandatory Hashtag in a post (as highlighted in red below).
Step 3: Share the Post Immediately or Queue It for Later
Share your post immediately by clicking the 'Share' button, or schedule it to be shared later by selecting 'Add to Queue.'
Any edits you make will apply to the content you share immediately or add to the queue.
If you exit the editing pop-up without sharing or queuing your post, any changes you've made will be lost.
Helpful Resources
FAQ
Why is it important to personalize my social media posts?
Personalizing your social media posts helps you appear as an authentic thought leader, making your content feel more genuine and increasing the likelihood of engagement by 63%.
Will my edits to a post affect the original content in my library or other users' posts?
No, any edits you make will only appear on the post that you share or queue and will not affect the original content or the posts of other users at your organization.
What should I do if I want to share a personalized post later rather than immediately?
You can schedule your personalized post to be shared later by selecting 'Add to Queue' after you have made your edits.
What happens if I edit a post but exit the editing pop-up without sharing or queuing it?
If you exit the editing pop-up without sharing or queuing your post, any changes you've made will be lost.
What is a Mandatory Hashtag and why is it important?
A Mandatory Hashtag is a hashtag specified by the content creator that must be included in the post. It is often highlighted and is important for ensuring consistency and visibility in campaigns or organizational messaging.