Overview

This article provides a comprehensive guide to creating and sharing engaging content on the PostBeyond platform. It emphasizes the importance of a sustainable content strategy, the use of high-quality visuals, engaging with influencers, crafting catchy headlines, and the strategic use of hashtags and emojis. Additionally, it highlights the value of user-generated content, repurposing existing content, diversifying with third-party content, and including effective calls to action to maximize engagement and shares.

Information

Content is the cornerstone of the success of your team on PostBeyond. Using PostBeyond as your centralized hub for content makes it easy for your champions to see and share it. However, giving users content they want to share is key, and creating a sustainable content strategy is how you can action this. It is recommended that you create 1-3 posts on PostBeyond per day. This content can come from third-party sources and your repurposed content.

Start with a Content Strategy

Your PostBeyond content should stem from your larger content strategy. For more information on best practices for building out your social media content strategy click here .

Having a content strategy helps to ensure that your content is timely, supports your business objectives, and ensures that you have a steady stream of content available on PostBeyond at all times.

Focus on Quality over Quantity

When it comes to creating your own content, such as blogs, videos, and other resources, it's crucial to prioritize the production of high-quality content. High-quality content can elevate the status of your brand and make you stand out. To achieve this, consider the following strategies:

Providing opinions on topics in your industry
Writing for your audience (consider who your target audience is and tailor your content to them)
Researching and writing about trends in your industry

Encourage User-Generated Content

User-generated content is highly shareable and can be a significant asset for your company. Encouraging your staff to contribute content can include:

Photos from company events
Links to blog posts written by staff
Photos of day-to-day activities around the office
Content from social media hashtags (especially useful for campaigns that use hashtags. Platforms like PostBeyond can search these hashtags and aggregate content for your team to re-share)

To promote the creation and sharing of this type of content, motivate your staff to suggest content through your platform during company events or casual moments around the office. You can also create a specific employee hashtag for staff to use on their personal social networks, allowing you to easily gather and utilize their posts.

Repurpose Content

Your existing content is a valuable asset! Don't hesitate to repurpose it. Doing so can help you reach new audiences, recirculate older content, and present alternative perspectives on current events.

Tips for Repurposing Your Content

Take a different viewpoint: Modify or rewrite a piece from a new perspective. It's a way to create fresh content without starting from scratch.
Turn blogs into other formats: Infographics, audio files, videos, and podcasts are all effective ways to repurpose written content.
Break down larger documents: Convert extensive white papers or downloadable documents into a series of smaller blog posts.

Diversify your content

To encourage your champions to use the platform often and consistently, it's important to offer a variety of content. While you may prefer them to share only branded content, incorporating third party content can be beneficial. Third party content includes materials not produced by your company, such as industry news, helpful resources, reports, funny videos, or GIFs. There are two main approaches to using this kind of content:

Share as-is, with no edits.
Curate content: Select content strategically, editorialize, and share. Highlight the key points and add your own commentary to provide context and enhance engagement.

Maintaining a content library that includes a mix of both third party and branded content can keep things interesting for your audience and amplify your brand voice.

Pros of Curating Content

Gaps in your content schedule are easily filled.
Helps to demonstrate thought leadership - it shows that you’re keeping up with industry news and sharing what’s relevant to your company.
Keeps you top-of-mind as you become a valuable source of information to your network.

To diversify your content on PostBeyond, use the inbox

Check out our How-To Guide on how to set up content feeds in your inbox.

Include Calls to Action

To enhance engagement and shares, it's crucial to include a call to action in every post. A call to action provides the reader with a clear next step to take. The effectiveness of a call to action lies in clearly communicating the value a reader will gain by interacting with the post, such as learning something new or gaining assistance with a task.

Below are several examples of calls to action that you can incorporate into your posts:

Click here to learn more about…
Use trending hashtags and encourage readers to repost or share with the hashtag.
Engage readers by asking questions. Opt for simple, close-ended questions that can be answered with "yes" or "no" to increase interaction.
Stir up interest by being slightly controversial. Post content that prompts readers to engage, such as a provocative headline like "nothing is original," to spark curiosity and clicks.

Use High Quality Photos

Posts that are highly visual and engaging tend to perform better in terms of shares and engagement. It's recommended to always include a photo in your PostBeyond posts. Get creative with this by using free photo editing tools like Canva to add text to photos, enhancing their appeal and message.

Example of a high-quality photo with text overlay

Tag Influencers in Posts

Social media thrives on personal connections—it's in the name, after all. When you're sharing content, especially if it's not your own, it's a good practice to acknowledge the creators. By tagging these individuals and expressing gratitude in your posts, you're not only engaging with the influencers themselves but also tapping into their networks. This strategy can lead to increased engagement on your posts as it resonates with a broader audience.

Write Catchy Post Headlines

Headlines are the first thing a reader sees on a post. Make them catchy and immediately valuable to encourage the reader to want to read more. A foolproof hack is to use the three kinds of headlines that work best for engaging readers: how-to, list, and questions.

Create Multiple Posts for the Same Link

According to CoSchedule, sharing your content on social media multiple times can significantly increase click-through rates, potentially up to 31.5 times more. To achieve this, you can use PostBeyond to create varied messages and utilize different images for each post when sharing the same link. Learn more about social media sharing strategies.

Use Hashtags

According to CoSchedule’s research, using hashtags on Twitter can double your engagement rate. Be sure to include hashtags in your posts to help get more engagement by riding trending hashtags and making your content searchable on social networks.

Use Emojis 🙂👍

Emojis can help make your content a bit more fun and social. They provide a touch of personality which can help improve the engagement of your posts.

Helpful Resources

FAQ

How often should I post on PostBeyond?

It is recommended to create 1-3 posts on PostBeyond per day.

What type of headlines are most effective for engaging readers on social media?

The three kinds of headlines that work best for engaging readers are how-to, list, and question-based headlines.

Can using hashtags on Twitter affect my engagement rate?

Yes, according to CoSchedule’s research, using hashtags on Twitter can double your engagement rate.

Why is it important to include a call to action in my posts?

Including a call to action provides the reader with a clear next step and communicates the value they will gain by interacting with the post, which can enhance engagement and shares.

What are the benefits of incorporating third-party content into my PostBeyond content strategy?

Third-party content can fill gaps in your content schedule, demonstrate thought leadership, and keep you top-of-mind by making you a valuable source of information to your network.