Overview
This article provides a comprehensive guide on how to utilize the Newsletter Analytics feature within the PostBeyond platform. It details how users can access and interpret data on newsletter engagement, such as the number of recipients, email opens, and clicks. The article also addresses potential discrepancies in analytics, explaining reasons for differences in user group sizes and why some users may show clicks without opens due to the auto image loading feature.
Information
Newsletter Breakdown
The Newsletters Analytics provides you with insight into how users are interacting with the newsletters you send and allows you to gauge their effectiveness.
Clicking on Newsletters from the admin panel, you will see an overview of emails that have been drafted, scheduled to be set, or have been sent. For the emails that have been sent out, you will have the ability to 'View analytics'.
Hovering over the group number will show you the groups that any specific newsletter was sent to.
You can also filter newsletters to see only the emails you have sent.
Another filter allows you to see newsletters based on the groups who received the content.
Analytics
Clicking on View Analytics will provide detailed information.
Recipients
Shows how many users received the email.
Opened
Shows the number of unique users who opened the email and the total number of times the email was opened.
Clicked
Shows how many users clicked on a post in the email and the total number of clicks performed on posts in the email. This includes shares and link views.
The graph illustrates the number of recipients, unique opens, and clicks, functioning as a funnel to demonstrate the drop-off from one action to the next.
In the table, you will find a list of all users who received the email, how many times each user has opened the email, and how many times each user has clicked in the email. You can sort by each column, from highest to lowest, or A-Z if sorting by user name.
Newsletters Analytic Metric Discrepancies
Sometimes the analytics may seem to not make sense. Below are cases and explanations for why the numbers may appear off.
Users in Group vs Users in Newsletters
Sometimes you will notice that the number of users in a group is greater than the number of users who were sent a newsletter. This discrepancy is due to users who have opted out of their subscriptions to PostBeyond. Unsubscribing from any type of PostBeyond email will remove a user from all emails, including updates.
Analytic Discrepancies
Sometimes you may notice that a user has clicked on the content but is showing 0 opens on the email. The reason some users may show clicks but no opens is that they might have the auto image loading feature disabled, which can happen either intentionally or unintentionally.
What is the auto image loading setting and what is its function?
It is a setting that allows users to enable or disable images from automatically loading. On mobile devices, this is sometimes set by default to save on data usage.
How does it impact Newsletter stats?
At PostBeyond, email opens are tracked by using an invisible image that is loaded from our servers. If the image loading is disabled, the tracking pixel won't load, and we won't record an event indicating that the user opened the email.
Analytics Overview
Explore the various analytics available to better understand your performance.
FAQ
How can I view the analytics for newsletters I've sent using PostBeyond?
You can view analytics by clicking on 'Newsletters' from the admin panel and then selecting 'View analytics' for the emails that have been sent.
What might cause a discrepancy between the number of users in a group and the number of users who received a newsletter?
A discrepancy can occur if users have opted out of their subscriptions to PostBeyond, which removes them from all email communications, including newsletters.
Why might a user show clicks on the newsletter content but 0 opens?
This could happen if the user has the auto image loading feature disabled, which prevents the tracking pixel from loading and thus the email open event from being recorded.
What is the function of the auto image loading setting in relation to newsletter analytics?
The auto image loading setting allows users to enable or disable automatic image loading. In the context of newsletter analytics, this setting affects whether the tracking pixel used to record email opens is loaded.
Who can I contact if I have questions about using Newsletter Analytics on PostBeyond?
If you have any questions, you can contact PostBeyond support at support@postbeyond.com.