Overview
Native video analytics provide valuable insights into the performance of video content on social media, specifically focusing on metrics such as Watch Time and Views. However, limitations exist for personal LinkedIn pages and Facebook profiles due to API restrictions. The analytics can be accessed through Group, User, and Post Analytics on the platform, offering a structured way to assess engagement and reach.
Information
Current Limitations of Native Video Analytics
As the product stands now, native video analytics are not available for personal LinkedIn pages or personal Facebook profiles due to the networks' limited API capabilities. This means that native video analytics will reflect data from LinkedIn company pages, Facebook public pages, and Twitter.
Watch Time and Views
Watch Time and Views are two metrics that provide insights into the performance of shared video posts on social media platforms.
Watch Time
Watch Time indicates how long the shared video post has been viewed by the audience. This metric helps in understanding the engagement level of the viewers with the video content.
Views
Views represent the number of times a shared native video post has been viewed. This metric is useful for gauging the reach of the video content across the platform.
Native Video Analytics
Native video analytics are available for viewing in three areas on the platform:
- Analytics > Groups
- Analytics > Users
- Analytics > Posts
Group Analytics
Under group analytics, you can see native video analytics data organized by Groups.
User Analytics
Under user analytics, you can view native video analytics data organized per user or account.
Post Analytics
To view native video analytics per post, select "Video Posts" under Post Type.
FAQ
What are native video analytics?
Native video analytics are metrics that provide insights into the performance of video content shared on social media platforms, including the duration of views (Watch Time) and the number of times a video is viewed (Views).
Why are native video analytics not available for personal LinkedIn pages or Facebook profiles?
Native video analytics are not available for personal LinkedIn pages or Facebook profiles due to the limited API capabilities of these networks, restricting data access to company pages and public profiles.
What is the significance of Watch Time in native video analytics?
Watch Time is a metric that indicates how long a shared video post has been viewed by the audience, helping to understand the level of engagement viewers have with the video content.
How can I access native video analytics on the platform?
Native video analytics can be accessed in three areas: Group Analytics, User Analytics, and Post Analytics, by selecting "Video Posts" under Post Type.