Overview

This article serves as a comprehensive guide for admins and content creators on how to effectively create and manage Topics within a content platform. It emphasizes the importance of Topics for organization and analytics, provides a step-by-step process for creating new Topics, and offers best practices to maintain an organized and relevant user experience.

Information

Topics Overview

Topics are a helpful way to organize content into specific categories. Let's dive into the value and importance of Topics:

For Admins & Content Creators

You can follow the analytics of Topics and see which ones are popular among your users. Content teams can take note of which Topics users share from the most and create posts accordingly. These analytics can be found in the Admin view, under 'Analytics', then 'Topics'.

For Users

Topics make for a seamless user experience. Specific content is easy to find and filter so the most relevant posts are the most visible for users.

How to Create Topics

Creating a new topic for your posts can be done in four simple steps:

Step 1: Select 'Posts'

In order to create a topic, navigate to the 'Posts' section of the platform.

Step 2: Select 'Post topics'

Then, click 'Post topics'.

Step 3: Select 'Add'

Step 4: Type in the name of your new topic and select 'Add'

You will then find your new topic in your topic list.

Note

You can auto-subscribe users to specific Topics. Auto-subscribing Topics for Groups means that any user within this group (or added at a later time), will automatically have this topic applied to their feeds. You may want Groups to follow relevant Topics that pertain to their objectives. Example: you may want to ensure that all users in the 'Marketing (Group)' are following the 'Marketing (Topic)'. Or perhaps there are important posts everyone in the company should see.

Best Practices

Use the terms blog, updates, marketing posts: These are better alternatives to "earned media", a term all employees may not be familiar with.

Use our base Topics for inspiration: Go-to Topics include job postings/career news, company news and updates, industry news (e.g., social media), webinars, and events.

Attribute posts to only 1 Topic: Keep your User's Feeds neat by not adding posts to more than 1 Topic.

Helpful Resources

• How to Manage Your Topics
• Auto-Subscribe Topics (For Admins)
• Best Practices for Groups

FAQ

What are Topics and why are they important for content organization?

Topics are categories used to organize content on a platform, making it easier for users to find and filter relevant posts. They are important for content organization and allow admins to track analytics and user engagement.

How can I create a new Topic in the platform?

To create a new Topic, navigate to the 'Posts' section, click 'Post topics', select 'Add', type in the name of the new Topic, and then select 'Add' again to include it in your topic list.

What are some best practices for managing Topics?

Best practices include using simple terms like blog, updates, and marketing posts; drawing inspiration from base Topics; and attributing posts to only one Topic to keep user feeds organized.

Can users be auto-subscribed to specific Topics, and why would this be beneficial?

Yes, users can be auto-subscribed to specific Topics, which is beneficial for ensuring that groups follow relevant content related to their objectives and that important posts reach all intended users within a company.

Where can I find analytics for the Topics?

Analytics for Topics can be found in the Admin view under 'Analytics', then 'Topics', where you can track which Topics are popular among users and adjust content strategy accordingly.