Overview
This article provides an in-depth look at advocate recruitment, explaining what it is, why it's important, and how it relates to other concepts in advocate marketing. It also discusses the metrics used to identify potential advocates and the significance of the recruitment process in a successful marketing campaign.
Information
What is Advocate Recruitment?
Advocate recruitment involves examining your current customer base to identify those who are most effective at spreading your message. Key indicators for potential advocates include the duration of product or service use, product reviews, and overall community engagement. This process can be ongoing or conducted at specific times of the year.
Why Is Advocate Recruitment Important?
Advocate recruitment is the foundation of a successful advocate marketing campaign. It functions similarly to lead scoring, determining which customers are best suited to promote your company. Effective recruitment allows marketers to concentrate on other aspects of the advocacy program while advocates work on their behalf.