Overview

This article provides an in-depth look at an advocate marketing strategy, why it's important, and how it integrates with various departments such as sales, customer success, and product development. It also discusses the benefits of having a cohesive strategy and links to related terms and resources for further reading.

Information

What is an Advocate Marketing Strategy?

An advocate marketing strategy is a game plan for how the company will follow through with its advocate marketing program. In setting the strategy, advocate marketers consult with various teams — including sales, customer success, and product — to define the specific tasks advocates can perform for them, such as generating testimonials, providing product feedback, and participating in case studies. Based on that input, advocate marketers develop a plan for nurturing advocates, engaging them long-term, and achieving those cross-functional objectives.

Why Is An Advocate Marketing Strategy Important?

An advocate marketing strategy ensures consistent communication among departments. This results in a seamless advocate experience. Having a game plan also gives advocate marketers the confidence that every area of the program is covered. This creates less stress while also boosting the program’s overall effectiveness.