Overview

This article provides an in-depth look at advocate marketing, explaining its importance and how it differs from advocacy marketing. It highlights the benefits of advocate marketing, such as increased revenue and sustained advocate loyalty, and touches on related terms and resources.

Information

What is Advocate Marketing?

Advocate marketing focuses on the wants and needs of advocates, providing incentives for sharing positive messages about a brand or product. It involves consistent engagement, listening to feedback, and adapting business strategies accordingly.

Why Is Advocate Marketing Important?

A modest increase in advocacy can lead to significant revenue growth. Advocate marketing strategizes how advocates can educate potential buyers about a brand, nurtures advocate performance, and ensures advocates remain loyal over time, even through career changes.