Overview

This article provides insight into what an Advocate Marketing Program is, its importance, and how it integrates with business objectives. It outlines the benefits of having a structured program to engage advocates and the potential risks of not recognizing their efforts.

Information

What is an Advocate Marketing Program?

Whether or not it is an organized effort, you have advocates who are already recommending you to their peers or taking reference calls. An advocate marketing program provides a framework to mobilize your advocates as they support your existing sales and marketing initiatives. Importantly, an advocate marketing program recognizes advocates’ participation. Successful advocate marketing programs are tied to business objectives and understand advocates and what motivates them. They are also engaging, scalable and measurable.

Why Is An Advocate Marketing Program Important?

Successful advocate marketing programs allow sales, customer success, and marketing teams to communicate with customers in a semi-automated environment that measures the value it’s generating. Advocate marketing programs to automate and track customer initiatives, including referrals and reference programs. Automation and structure prevent advocates from becoming fatigued. Advocates will tire if you repeatedly ask them for favours without recognizing them. Advocate marketing programs are a strategic way to organize the customer experience and ensure they are retained as both a customer and an advocate.