Overview

This article explains what Advocate Experience is, its importance in advocate marketing programs, and the factors that contribute to a positive experience. The role of game mechanics, rewards, and recognition in creating an engaging advocate experience is also discussed.

Information

What is Advocate Experience?

The advocate experience makes participating in a company’s advocate marketing program fun, enjoyable, and rewarding. The advocate experience is defined by several factors, including the activities they are asked to participate in, the channel through which they have to participate (e.g., email, advocate marketing software, etc.), how easy or difficult it is to complete the activities as well as the reward or recognition they receive for participating. Game mechanics, game theory, rewards, recognition, and regular feedback play a large role in creating a first-rate advocate experience.

Why Is Advocate Experience Important?

High-performing advocates are engaged, challenged, and entertained. They need instant gratification and recognition for their efforts. An advocate marketing program that provides a high-quality experience will ultimately be more successful than a program that is difficult to participate in.