Overview
The article describes a feature in the Influitive platform that allows organizations to create challenges that direct advocates to complete specific online actions. By clicking a "Go There" button, advocates are taken to an external URL to perform an activity, such as reading a blog post or submitting information. Upon completion, they return to Influitive and confirm their action to receive points. The article also emphasizes the importance of using Open Graph and Meta tags for proper link recognition and suggests using UTM campaigns for tracking engagement.
Information
What it looks like to advocates
How it works
When the advocates begin the challenge, they will first see the Go There button highlighted. When they click the button they will be directed to the URL, which will open in a new tab. The advocate then completes the online activity at their leisure. When they return to Influitive, the Go There button will be grey, and the Done button will be highlighted. To indicate that they have completed the activity, the advocate clicks Done and the points are awarded.
Challenge Configuration Page
1. Add the URL link and click the Load button. It will pull the URL, image preview and text preview provided by the URL. Make sure that the URL link starts with https://
2. Add a Preview Title and Preview Description. This text will appear as the URL Link's text preview.
3. Uploading an image will override the default image that would have been pulled automatically by the URL website's metadata image.
4. Customize the CTA Button Text where the member will click to go to the URL link in the challenge.
5. If you only would like to display the preview text and description, you can hide the image URL link preview by selecting Hide image.
6. You can also customize the CTA button to complete to the next stage of the challenge. Once you're happy with the setup, click Preview to preview your challenge and Save to save the changes made.
It's important to note that, the link/website you're going to add should support OG and Meta tags that the hub can recognize and pull the data from; Sometimes, the website URL does not provide all the data for the preview title, description, or image, in which case, you can manually add your own, and save the stage.
Some best practice tips
This challenge stage can be used for a variety of reasons - you're basically just asking an advocate to follow a link and the destination can be anything! Use this stage to ask advocates to read or comment on blog posts, to provide feedback on a webpage, to access a landing page and input some information, or anything else you can dream up! It is often a good idea to pair this stage with a Corporate Workflow stage - especially if the online action is a verifiable 'ask', like commenting on a blog post.
Reporting notes (Tracking the number of clicks)
Clicking the online action link is a requirement to complete the challenge, so everyone who completes that stage has clicked into the external site; we don’t track those clicks specifically, though.
You can, however, insert UTM campaigns into the link you provide to track it on that website if it's a website you own.
FAQ
What is the purpose of the "Go There" button in an Influitive challenge?
The "Go There" button is designed to direct advocates to a specified URL where they can complete an online activity as part of the challenge.
How does Influitive track the completion of an online action challenge?
Influitive tracks the completion of an online action challenge when advocates return to the platform and click the "Done" button, signaling they have completed the activity.
Can Influitive track individual clicks to the external site linked in the challenge?
Influitive does not specifically track individual clicks to the external site; however, organizers can track interactions by inserting UTM campaigns into the link.
What are Open Graph and Meta tags, and why are they important for challenge stages?
Open Graph and Meta tags are snippets of code that provide information about a webpage's content. They are important for challenge stages because they enable Influitive to recognize and pull data for previews when adding a website URL to a challenge.
What is a UTM campaign and how is it used in the context of Influitive challenges?
A UTM campaign is a simple code that you can attach to a custom URL to track a source, medium, and campaign name. This enables organizers to monitor traffic and engagement with the link provided in an Influitive challenge.