Overview
This article provides insights into email reporting, covering the tracking of deliveries, opens, clicks, and bounces for emails sent from the Hub. It includes detailed explanations of email delivery and bounce metrics, as well as instructions on how to access and interpret these reports.
Information
Below is a breakdown of the key topics covered in this article:
What is Email Reporting?
Email reporting allows you to track deliveries, opens, clicks, and bounces on any emails sent out from the Hub. You can access email reports from the Reports Tab. There are two reports which contain data on how your emails are performing: Email Delivery and Email Bounces.
Understanding Email Delivery
The name column of the Email Delivery table contains the names of all the different email types you might send from the Hub.
The Email Delivery table contains data on the deliveries, opens, and clicks for each email type.
Understanding Email Bounces
The Email Bounces table contains data on any sent emails that bounced. The report includes the recipient email address, bounce type, and bounce reason.
Bounce Type
There are two types of email bounces. A hard bounce is when the recipient's email account does not exist, which is different from a soft bounce, where the recipient's email could not be reached because of an error with their provider.
Bounce Reason
The bounce reason is a descriptive error message to help investigate the reason for the bounce. A reference of the different bounce classification codes can be found below:
Unsubscribed users
To find reports on the list of users who have unsubscribed from receiving email invitations. You will need to create a new report. To do this, head over to the Reports tab > New Report > Choose Contacts > From template.
Next, add the Unsubscribed Email into the report. When you run the report, you will see each user who has chosen to unsubscribe from the emails.
This will include users who have marked the "Unsubscribed from all emails" box from their profile edit page.
FAQ
What is the purpose of email reporting?
Email reporting is designed to track and analyze the performance of emails sent from the Hub, including deliveries, opens, clicks, and bounces.
How can I access email delivery and bounce reports?
You can access these reports from the Reports Tab within the Hub.
What are hard and soft email bounces?
A hard bounce indicates the recipient's email account does not exist, while a soft bounce occurs when the email could not be delivered due to a temporary issue with the recipient's email provider.