Overview
The article describes a feature that enables advocates to easily follow a company's Twitter account through a 'Follow on Twitter' button integrated within the Influitive platform. It emphasizes the ease of linking Twitter accounts to advocate profiles, the use of pre-made templates for setting up challenges, and the strategic advantage of connecting advocates with company culture by following executives and department handles.
Information
Ask your advocates to follow you on Twitter!
How it works
Use this stage to ask an advocate to follow a specific Twitter handle. When the advocate selects Follow on Twitter, they will automatically begin following the stated Twitter handle. This only works if the advocate has associated their Twitter account with their advocate profile. If they have not done this then the button will instead read Connect Now! . Clicking on the button will prompt them to authorize Influitive to communicate with their Twitter account. Once the authorization is complete they will be redirected to the challenge to Follow the Twitter handle.
Some best practice tips
A Follow on Twitter challenge is a great starter challenge for your advocates - you can even find a pre-existing Follow on Twitter challenge in the Challenge Template Library . This allows you to set this challenge up with just a couple of clicks and the desired Twitter handle information. Using a Follow on Twitter challenge as a Starter Challenge is also a great idea because you want your advocates to associate their Twitter accounts early in their life cycle so that they can participate in the maximum number of Twitter challenges.
It's always great to ask your advocates to follow your company on Twitter, but you may also want them to become personally connected to your company culture by following the Twitter handles of various company personalities, executives, or departments. Socially active executives are a big trend in marketing these days, and this is a great way to increase their reach.
FAQ
What happens if an advocate hasn't linked their Twitter account when they try to follow a Twitter handle?
If an advocate hasn't linked their Twitter account, they will see a 'Connect Now!' button, which prompts them to authorize Influitive to access their Twitter account, allowing them to follow the handle after granting permission.
How can a 'Follow on Twitter' challenge be set up quickly?
A 'Follow on Twitter' challenge can be set up quickly by using a pre-made template from the Challenge Template Library, where you only need to input the necessary Twitter handle information.
Why is it beneficial to encourage advocates to follow company executives or department Twitter handles?
Encouraging advocates to follow company executives or departments helps foster personal connections to the company's culture and can significantly expand the social reach and influence of the company.
What is the benefit of implementing a 'Follow on Twitter' challenge as a Starter Challenge?
Implementing it as a Starter Challenge encourages advocates to link their Twitter accounts early on, which enables them to participate in a wider range of Twitter-related challenges in the future.