InfluiTip #16: Promote Referral Campaigns with a Challenge
Influitive Referrals are a powerful tool, which help make those crucial connections and close the deal. To ask your advocates for referrals, you should first ensure a strong relationship. They should know that their referral is in good hands and will be handled with care.
The most important part of this is a personal touch, the human element. We suggest creating a challenge with an embedded video to help gain the advocate’s attention and show how much you care about their referral.
In the challenge, make sure to use the complete an action online stage to direct advocates to the Referral landing page.
Finally, make sure the challenge is targeted to advocates you have already created a strong relationship with, and are now looking to mobilize.
Take a look at the final creation.