An Engaged Advocate is actively contributing to your program. An Active Advocate includes anyone who is logging in which may include those who are reading or browsing content but not engaging. You can target these engaged advocates for challenges or rewards, which can help you target to the people using your hub the most. An advocate is considered engaged when they complete actions and have certain events logged. Advocates don’t have to complete challenges to be active in your hub. There are both challenge and non-challenge actions they can complete. Participating in discussion forums, referring customers, and updating their profile are all behaviours of an engaged advocate.
The following is a list of actions which will qualify an advocate as engaged:
|Advocate Acceptance||Intro Questions|
| Provide NPS score
||Comment on / Like a Challenge Response|
|Upload an image, video, or file
|| Liking in the community
| Online Action
||Posting a Topic|
| Answer Some Questions
|| Replying to a Topic
| Complete a Quiz
| Submit Review
||Reward Redemption request|
| Share Link (Facebook, Twitter, LinkedIn)
| Twitter Post (Follow, Hashtag, Mention, Reply)
|| Updating profile
|Share a Referral Code on Social Media||Complete Daily Bonus|
|Submitted a Review|
Viewing Engaged Advocates
You can view your engaged advocates from the Advocates tab by filtering Behaviour > Engaged > Before/In the Last on the filters.
Under Reports > Overview you can see the Total of Engaged Advocates as well as more details about monthly engagement and your top advocates in Reports > Advocates.
Targeting Engaged Advocates
You can also target challenges and rewards to your engaged advocates. Under Targeting > Added by Rules, filter for Behaviour as Engaged, then set the cutoff for engagement.
For an overview of all user types, check out this article.