Challenge Creation: A step by step guide

This is a step by step tutorial that will run you through the process of creating a challenge, from start to finish

The Planning Stage

First, you must have a challenge idea! Ask yourself, " What are my objectives?" Once you've determined what objectives are, you can select what type of challenge would help you achieve those things.

Do you want to build relationships and engage advocates? Use fun challenges. Do you want to get feedback from your advocates? Ask them questions and present survey challenges. Do you want to generate social media buzz? Present articles and content that they can share.

Second, you must determine which subset of your advocates should see this challenge. Targeting helps you create a more tailored experience for your advocates.

With the objectives set, the type of challenge determined, and the targeted group set, you're ready to start building. So now it's time to get some hands-on experience...


Let's make a challenge!

We recommend you open a new window and try to follow along in creating this challenge.

To walk you through the process we are going to use a simple example, but this method can be applied to any type of challenge.Today you are going to create a challenge that asks advocates to read an article and provide feedback on it.

Objective (Why do you want to make this challenge?)

We found an entertaining, yet informative article about office hacks. We want to provide value for our advocate's with a fun challenge that also brings some value to their lives.

Targeting (Who should see this challenge)

This challenge will use group targeting so it only displays for employee advocates.

Creating our challenge

Step 1. On the Challenges page, click the Add a Challenge button.

Now we're in the Challenge Template Library. Here we can choose from a number of preset templates that the Influitive team has setup. As this is a unique challenge, we won't be using a template. 

Step 2. To create a challenge from scratch, click on the Blank Challenge button

Step 3. Now it's time to fill out the settings for this challenge.     

There are three sections of challenge creation -  Manage Challenge Settings, Add Stage, and Challenge Targeting

Within each section there are a few tasks to complete. Let's go through each of those components now. 


Manage Challenge Settings

Challenge name: Name your challenge. This is only seen by administrators (not advocates) and is used to identify your challenge. We recommend putting the challenge type in square brackets ( [ ] ) to make reporting easier. We're going to call our challenge "[Feedback] 25 Office Hacks". 

Challenge type: Selecting the right type is important. Consistent use of challenge types leads to better reporting on what kind of challenges your advocates are completing. Types are also useful as they easily allow advocates to get an idea of what kind of challenge it is at a glance.

In our example, the challenge type will be "Feedback". You can use one of the preset types or create a new challenge type (by clicking the "Add"button). 

Headline: The headline is your opportunity to grab the advocate's attention and entice them to click into a challenge. Your goal is to create headlines that are both clear and intriguing. If it’s not clear what you want the advocate to do, they are less likely to complete the challenge. If your headline is not intriguing, advocates will pass over the challenge. 

For our purposes we will make our headline "Have you tried any of these 25 office hacks?".  

Banner image: If you select "Choose Image", the window below will appear. The image you choose will appear on the challenge preview and will act as an attention grabber. You can upload a file from your computer, select an image from the web, insert a link, or use various cloud applications.

If you are not happy with the way the image is displayed, click on the Crop Image button below the challenge card preview to the right. It will allow you crop the image to match the dimensions of the banner image perfectly.

Challenge description: The challenge description is where you clearly elaborate on what advocates will be doing for a particular challenge. This should be to the point, but also engaging. Don’t make the description too lengthy and be sure to break up the sentences to avoid a “wall of text”. 

Our description will be:

Being efficient is a pastime of ours. When we found these 25 office hacks, some of us wanted to put them into action immediately.

Many of these are helpful while others are downright hilarious (eg. toilet paper cell phone speaker). 

Check them out and tell us which you've used and what were the results.

Feature this challenge: Featuring this challenge will bring it to the top of the home page and generate extra traffic. You should identify if this challenge will bring you a lot of value, or bring your advocate's a lot of value before featuring it. We suggest that you limit the amount of featured challenges to 3-5 since this will really allow them to make an impact. In my hub this challenge will not add any special value, so I will not feature it.

Multiple completions: Should this challenge be completed multiple times? This option is best for value-adding challenges which cannot be abused by advocates to win excessive points. For our purposes, we will not allow multiple completions. 

Note: If you select the allow multiple completions option, you will have the option to limit the amount of times that an advocate can complete this challenge in a single calendar day


Adding stages

Now that we have filled in all of the challenge overview details, we will create our stages. For more information about stages, please see  this article. To do this, click on the "Add Stage" button on the top of the screen.

Step 4. Linking to the article

Our first stage is to Complete an action online (reading the article). This stage allows you to send advocates to a link. Click on this stage icon (seen below) to add it.

From here, you can customize you stage: Stage name: Here you can select a stage name, or leave it as the default. We'll just leave this as default.

Stage description:  If you want to describe your stage or provide instructions for advocates you can do so here. This isn't always necessary.

Reporting Category: The Reporting Category which best reflects the activity in the stage.

Points for Stage: Points help motivate your advocates and should reflect the difficulty or business value of the challenge. On the right of your screen you will have the option to select how many points to award for each stage. You can set custom amounts for each stage. We will make this stage worth 50 points.

Link to content: Each stage will have its own unique details to fill. This stage will require a link to the website you want to show. For the 25 office hacks article, we will can use this link: http://www.linkedin.com/today/post/article/20131022165909-5799319-25-office-hacks-you-need-to-know?trk=tod-home-art-list-large_0

Once you've put in a link and press load, you will be able to see the preview of the webpage that will be shown to your Advocates in the challenge. 

Getting to the next stage: This is the text for the button which the advocate must click to advance to the next stage. This needs to be simple but engaging. Use action words like “I’ve read the blog post”. 

Notification upon completion: Here you can enter custom text for the advocate to see once they finish the challenge. For example: "Thanks for reading!"


Step 5. Feedback stage: It's time to get feedback! Add a new stage and select answer some questions.

Stage name: We will leave the default stage name, "Answer some questions".

Stage description: Again, if you want to describe your stage for advocates you can do so here.

Points: This stage will offer another 50 points. 

Make responses to this stage public: With public responses turned on you can encourage advocate-to-advocate socialization within a challenge. This field is specific to the answer some questions stage. Do you want responses to be shared with others in the challenge? For fun challenges this is typically a good idea, so we will select this checkbox.

Questions: Here you can write your question, choose a response type, and select if the field should be required. You can add a question by pressing the Add A Question button. We have chosen our question text to be "which hacks have you tried and what were the results? (Optional)". Our response type is "single line answer", and the question will not be required to complete the challenge.

Getting to the next stage: We will leave this button with the default "Submit" text.

Notification upon completion: Our text for this is, "Hope you enjoyed the office hacks!"


Challenge Targeting 

Step 6. Challenge Targeting: In this screen we can decide who will see our challenge, and who won't. Select the targeting button on the top of your screen.

Where would you like to display this challenge: Here you can select if your challenge will appear on the AdvocateHub, Maven and/or AdvocateAnywhere. If your challenge is not compatible with Maven or AdvocateAnywhere those options will be greyed out. It's probably a good idea to have AdvocateHub and Maven selected (which is the default).

Who should see this challenge: If you want to target a challenge to nominees, you can select nominees. This is a good a idea if you want to create excitement amongst your nominees, and also because Maven users will be able to see these challenges if they are not advocates on your hub. For the most part you will target challenges to advocates, however.

Membership rules: You can include and exclude members using these functions. 

Include members: 

If you would like everyone to see the challenge, simply select "everyone" under the include members section. If you want to target specific people, select "these members should satisfy -all- of the following conditions". This will reveal more options. These will allow you to target: individuals, groups, advocate info, behaviour, and responses to other challenges. It's a good idea to look through all of these options to familiarize yourself with them. 

For our purposes, we will target groups. 

You can also select to satisfy "all" or "any" of the following conditions. Targeting "all" means advocates need to meet 2+ conditions. Choosing "any" means that they just need to meet one of the options.

Exclude members:

If you have an advocate or a group of advocates who should see the challenge but you do not want them to see it, you can exclude them This overrides the include rules. If you want to check which of your advocates can see your challenge (this is useful if you are targeting to a very small pool of advocates), you can do so by looking at the list of advocates generated on the right side of the membership rules tool. This list includes every advocate and/or nominee who can see the challenge. 

Step 7. And we're almost done! You can now preview your new challenge to make sure everything is working.Once you've checked that everything looks good, you can go ahead and save the challenge. 


Step 8. Publish the challenge (make it visible to advocates): Once you have saved the challenge, you will be able to publish it by clicking on the "Not Published" label (seen below the Challenge Name).

Once you click that link you will be able to adjust settings such as: limiting the challenge to a certain number of participant completions, when to publish the challenge, or when to unpublish the challenge.

Once you've set those (if you need to), go ahead and publish!

Congratulations on creating your new challenge!

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