Benchmarking allows you to compare your performance against other hubs. To find it, go to the Reports section and click on the Benchmarking tab.
How does benchmarking work?
From all active hubs in the selected time period, hubs that matches the applied filter criteria are selected. You can filter down your sample of hubs in the following ways:
- The annual revenue of the company the hub belongs to
- The advocate persona the hub targets.
- The All-time Joined Advocates of a hub.
We then show you:
- Your hub's percentile rank vs. all hubs in the sample on a given metric
- The median across hubs in the sample for that metric
- Your value on the metric
What metrics do we benchmark against?
For the selected time period, we benchmark:
- Joined Advocates - The number of advocates that joined
- Engaged Advocates - The number of advocates that were engaged.
- Logins - The number of total logins.
- Challenge Completions - The number of total challenges completed in your hub.
- Referrals Submitted - The number of referrals submitted (does not matter if you are using Referrals 1.0 or 2.0, it sums both)
- Reviews Received - The number of stages or logged activities of Reporting Category type "Reviews"
- Discussion Likes, Topics, Replies - Tracks the corresponding activity done in your Discussions tab (note: since discussions is not turned on for all hubs, you may be compared against hubs that do not use discussions).
- Facebook Shares, Twitter Shares, LinkedIN Shares, All Social Shares - The number of "Share a link" stages that were completed
- Rewards Redeemed - The number of rewards that advocates requested for redemption.
How is the median calculated?
If you sorted all values from largest to bottom, the median is the middle value.
For instance, suppose we have 11 active hubs sorted by Challenge completions for largest to smallest. The 6th hub would represent the median value, as 6 falls exactly in the middle of 1 and 11.
Notice how this is different than the average. We use median so that the number isn't altered by very small or very large outliers.
How is the percentile or "beat x% of hubs" calculated?
To calculate this, we rank all Hubs on that metric and tell you your percentile ranking.
For instance, if there are 10 hubs and you perform the best, you are in the 100th percentile. If there are 10 hubs and you perform the worst, you are in the 10th percentile.