Acts of Advocacy
In this article, we will learn about what Acts of Advocacy are, their purpose, how to use them, and how they relate to Use Cases.
In this article:
- What are Acts of Advocacy?
- Use Cases and Related Acts of Advocacy
- Reporting on Acts of Advocacy
- Acts of Advocacy and Associated API Codes
What are Acts of Advocacy?
Acts of Advocacy are specific actions that target Members are asked to participate in and earn points for completing. They may be connected to Challenge Stages or other actions, such as replying to a Discussions Topic or submitting a referral.
In the section below, you will find all of the Acts of Advocacy available in AdvocateHub organized into Use Cases.
What is a Use Case?
A Use Case is a list of actions defining the interactions between a Member and your program to achieve an organizational goal.
Use Cases and Related Acts of Advocacy
| Use Case | Acts of Advocacy |
|---|---|
| Referrals | Made an Introduction to a Prospect Generate an MQL Submit a Referral Social Referral - Facebook/LinkedIn/Twitter |
| Online Reviews | Submit an online review |
| User-generated content | Contribute to a Case Study Contribute to an eBook Contribute to a Blog Post Give a testimonial |
| Social sharing | Follow account on Facebook/LinkedIn/Twitter Social post - LinkedIn/Facebook/Twitter Social Media - Other |
| Customer References | Join a Reference Call |
| Cross-sell and Upsell | Generate an Upsell Lead Generated a Cross-Sell Lead |
| Product Feedback and Adoption | Give Product Feedback Participate in Research Study Join a Customer Advisory Board Adopt a New Feature Participate in a Product Beta |
| Event participation | Attend an Event Speak at an Event Host a webinar Attend a webinar |
| Training and Education | Complete Onboarding Complete Product Training Consume Educational Content Complete Educational Certification |
| Community participation | Posted a New Discussion Topic Reply to Discussion Topic Participate in an External Community Fun Recruit an advocate Give Community Feedback |
| Peer Networking | Support other customers |
| Profile Data Collection and Feedback | Complete a survey Persona Development Net Promoter Score (NPS) Customer Satisfaction (CSAT) Give Company Feedback |
| Peer Support | Posted a New Discussion Topic Marked a reply as a correct solution Reply to Discussion Topic Participate in an External Community |
Reporting on Acts of Advocacy
Each Use Case has a related Dashboard, allowing you to conveniently track the impact of the Use Cases and the related Acts of Advocacy.
Learn more about these Dashboards in the Standard and Use Case Dashboards Overview article.
Important Note about Challenge Stages and Acts of Advocacy
When configuring the Stage of a Challenge, be sure to assign the most accurate Advocacy Type. Only assign the Advocacy Type to the Stage where the action is considered to have taken place. Adding the same Advocacy type to more than one stage in a Challenge will inflate your reporting data.
Advocacy Types and Associated API Codes
If you are using the Influitive API to log Acts of Advocacy, you will need to use the proper API Code for the AoA. Refer to the table below for the correct values.
| Advocacy Name | API Code |
| (None / Don't Report) | N/A |
| Fun | fun |
| Participate in a Product Beta | participate_in_product_beta |
| Contribute to a Blog Post | contribute_to_blog_post |
| Contribute to a Case Study | contribute_to_case_study |
| Participate in an External Community | participate_in_external_community |
| Complete Educational Certification | complete_educational_certification |
| Attend an Event | attend_event |
| Speak at an Event | speak_at_event |
| Give Product Feedback | give_product_feedback |
| Submit an Online Review | submit_online_review |
| Join a Reference Call | join_reference_call |
| Submit a Referral | referral_submitted |
| Social Media - Other | social_media_other |
| Complete a Survey | complete_survey |
| Give a Testimonial | give_testimonial |
| Complete Product Training | complete_product_training |
| Attend a Webinar | attend_webinar |
| Share Content on Social Media | share_content_on_social_media |
| Follow you on Twitter | follow_you_on_twitter |
| Reply to a Discussion Topic | reply_to_discussion_topic |
| Generate an Upsell Lead | generate_upsell_lead |
| Generated a Cross-Sell Lead | generated_cross_sell_lead |
| Complete Onboarding | complete_onboarding |
| Customer Satisfaction Score (CSAT) | customer_satisfaction_score |
| Net Promoter Score (NPS) | net_promoter_score |
| Support Other Customers | support_other_customers |
| Nurture a Prospect | nurture_prospect |
| Made an Introduction to a Prospect | make_introduction_to_prospect |
| Contribute to an eBook | contribute_to_ebook |
| Follow you on Facebook | follow_you_on_facebook |
| Follow you on LinkedIn | follow_you_on_linkedin |
| Follow you on Instagram | follow_you_on_instagram |
| Recruit an Advocate | recruit_advocate |
| Host a Webinar | host_webinar |
| Generate an MQL | generate_mql |
| Persona Development | persona_development |
| Consume Educational Content | consume_educational_content |
| Give Community Feedback | give_community_feedback |
| Participate in a Research Study | participate_in_research_study |
| Join a Customer Advisory Board | join_customer_advisory_board |
| Give Company Feedback | give_company_feedback |
| Posted a New Discussions Topic | post_new_discussion_topic |
| Adopt a New Feature | adopt_new_feature |
| Social Referral Facebook | share_referral_on_facebook |
| Social Referral Linkedin | share_referral_on_linkedin |
| Social Referral Twitter | share_referral_on_twitter |